Prima Dental Launches Digital Dentistry Division

Posted on March 12, 2018

Prima Dental, a designer and manufacturer of dental burs, has launched a new digital dentistry division, Prima Digital, following a £1m investment and two years of research and development. Applying its experience in dental, carbide, and rotary cutting, the company has developed and launched Prima Digital’s first new CAD/CAM milling tool.

To spearhead the technology of Prima Digital’s new CAD/CAM milling range, Prima appointed one of Europe’s leading carbide tooling experts, Dr. Marilyn Goh, to the new role of Head of Research and Innovation. Dr. Goh and the team have analyzed what they believe to be the best possible carbide substrate and engineered a tool geometry designed to increase tool life and precision of the mill. 

Prima Digital was officially launched at the LMT LABDAY Exhibition in Chicago last month (February 2018), and the new CAD/CAM milling tool, the Uncoated range designed for Roland machines, was unveiled.

Dr Marilyn Goh, Head of Research and Innovation at Prima Dental, comments: “The response to Prima Digital and our new CAD/CAM milling range has been incredible. The tool users, labs, milling centers, and also the distributors have been enthused and excited by the performance of the tool and its increased accuracy.”

As 2018 progresses, Prima Digital is looking to launch further ranges for other milling machine types and restoration materials. Digital dentistry specialist Anthony Gillitt was appointed last year as Business Development Manager for the Prima Digital division.

Prima Dental has also invested £3m in a purpose-built facility to complement its current operations in Gloucestershire, UK. This new facility has increased the company’s manufacturing capacity by 100 percent and reinforces the expectation that the new Prima Digital division will be a huge part of Prima’s future business.

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