In the 2022 business year, the Ivoclar Group achieved a turnover of 872 million Swiss francs, surpassing its previous record set in 2021. The Liechtenstein-based dental and medical device company, which is celebrating its 100-year anniversary in 2023, attributes this success to the introduction of innovative new products and the company’s expansion into growth markets around the globe. Nevertheless, a change in leadership has been announced: Markus Heinz will replace Diego Gabathuler as CEO of the Ivoclar Group.
After having achieved excellent operating results in the 2019 and 2021 fiscal years, the Ivoclar Group further improved its performance over the past financial year to attain the highest total revenues in the company’s history, amounting to 872 million Swiss francs. The currency-adjusted turnover was 4.9 per cent higher than in the previous year and therefore above the average market growth rate.
Change at the helm of the company
Under the leadership of Diego Gabathuler, the company has developed very successfully in recent years. Numerous initiatives focusing on creating a more modern, digital and customer-centric organization underpin the strategic direction. After eight years with the company and for almost four years in the role of CEO, Diego Gabathuler has decided to leave the company. He will take some time out from corporate life to explore career options outside the dental industry with particular interest in the world of start-ups. “We would like to thank Diego for his achievements over the years and wish him good luck for the next chapter in his life,” says Helmut Schuster, Chairman of the Supervisory Board of the Ivoclar Group.
Markus Heinz appointed new CEO
The successor of Diego Gabathuler will be Markus Heinz. He started his career at the company in 1985 and most recently held the position of Chief Operating Officer. Markus Heinz has a proven track record in the fields of production, supply chain management, organizational development, people management and customer care, a skillset the Ivoclar Group wants to draw on in order to continue its story of success.
“My remit is to continue successfully implementing the existing strategy and to further develop the organization. This includes fine-tuning and optimization by increasing the focus on our growth markets and on our core products while investing in innovative solutions for the future. We will continue to sharpen our focus on our customers, our people and partners,” says the new CEO Markus Heinz.
Mastering challenges together
The Ivoclar Group did not remain unaffected by the geopolitical and economic tensions in the world in recent years. Nevertheless, the company successfully navigated through these tough circumstances: “Even though we had to deal with issues related to logistics, delivery capabilities and energy supplies, we were able to anticipate the challenges in advance and plan accordingly,” explains Markus Heinz, the new CEO of the Ivoclar Group. “The geographical diversification strategy of the company allows us to spread our business activities over different types of economic regions, thereby reducing currency and supply chain risks. This gives us a competitive edge in uncertain times.”
Markus Heinz will be supported in his many tasks by the existing members of the Corporate Management. In his role as Chief Commercial Officer, Christian Brutzer will be responsible for the sales organization of all markets in the future. “Our organization is thus in good and safe hands as we open a new chapter in the history of our company,” says Helmut Schuster.
Outlook on 2023
In 2023, Ivoclar is celebrating its 100-year anniversary under the theme of “A Century of Innovation”. At trade fairs and conferences around the world, the company is sharing its rich history of innovative achievements and celebrating its success story with its customers. The insights provided by the “Ivoclar Innovation Room” at the International Dental Show (IDS) already gave an outlook on how the company founded in 1923 intends to continue its success story. In June, Ivoclar will be inaugurating its new administration, visitor and training centre at the company headquarters in Liechtenstein. The building houses 300 attractive, state-of-the-art workspaces and allows visitors to immerse themselves in a unique dental world of experience, the Ivoclar Experience, which brings to life the company’s mission of “Making People Smile”.
More information about Ivoclar and the 100-year anniversary celebrations “A Century of Innovation”: ivoclar.com/100years
Program to Feature a Panel Discussion with Company CEO Stanley Bergman and Jeannie Diefenderfer, CEO of the Higher Ambition Leadership Alliance
In collaboration with the Association of Dental Support Organizations (ADSO), Henry Schein, Inc. (Nasdaq: HSIC) today announced that it will present a pre-conference program on Tuesday, March 28 from 2:30 – 5:30 pm at the 2023 ADSO Annual Summit.
Open to all registered attendees for ADSO’s Annual Summit, Henry Schein’s program is titled “Innovative Solutions for Unprecedented Times: How to Harness the Power of People, Community, and Technology Products and Services to Supercharge Your Practice.” It will feature impactful presentations and panel discussions from key leaders from across the Company, including Stanley Bergman, Chairman of the Board and Chief Executive Officer of Henry Schein. Mr. Bergman will be joined by Jeannie Diefenderfer, Chief Executive Officer of the Higher Ambition Leadership Alliance, to discuss how group practices can harness the power of a purpose-driven business to foster strong team culture, connect with patients, and maximize overall practice performance.
In addition to elevating discussions about aligning business with purpose, the program will address how DSOs can leverage technology to help improve practice performance through a panel discussion titled “Emerging Product and Technology Solutions to Improve your Practice’s Workflow, Performance, and Patient Outcomes.” The panel will be moderated by Crystal Kunzler, Strategic Accounts Manager for Henry Schein Orthodontics, who will be joined by colleagues from across the Company, including:
● Alan Rencher, Chief Technology Officer, Henry Schein One;
● Ali Hyatt, Chief Marketing Officer, Henry Schein One;
● Chikako Amendola, Senior Director, North America Henry Schein Brands Commercial Team; and
● Cory Mack Cooper, Senior Director, Henry Schein Orthodontics Special Markets.
“We at Henry Schein have always believed in the power of aligning business with purpose, and we’re excited to offer programming prior to this year’s ADSO Annual Summit to discuss how group practices can utilize tools and tactics that engage patients and partners while driving business success,” said Nancy Lanni, Vice President and General Manager, Strategic Accounts, Henry Schein, Inc. “We look forward to connecting with entrepreneurial group practice leaders who are at the forefront of implementing innovative technology solutions to drive practice efficiency and enhanced patient care.”
The program will also feature a keynote presentation from Silvia Vasquez-Lavado, author of “The Shadow of the Mountain: A Memoir of Courage,” which details her journey as she completed climbing the seven tallest mountains in each continent, and how that experience helped her push through adversity.
Henry Schein’s pre-conference programming is only open to attendees of the ADSO Annual Summit but there is no additional charge to attend. To register for ADSO’s Annual Summit, please click here.
Premier Dental Products Company is excited to announce its 110th Anniversary! Dental professionals have turned to Premier as a leader in bringing innovative products to market that improve their daily procedures, practices and patient outcomes.
“The achievement of Premier’s 110th anniversary is absolutely monumental. 110 years is actually difficult to fathom- to put that into perspective in terms of other businesses, Premier Dental is older than Boeing, Kikoman, and Lincoln,” said CEO Julie Charlestein. “This milestone has been reached through four generations of the Charlestein Family, and the countless Premier members whose vision, dedication, and passion drove the business forward through many evolutionary phases. It continues to be our mission and honor to serve the dental community with integrity, through Inspired Solutions for Daily Dentistry. We thank you all for your partnership, trust, and success.”
With 4 generations of family-guided leadership in the worldwide dental market, Premier was founded by Julius Charlestein in 1913 and based in Philadelphia, Pennsylvania. Premier’s corporate office is currently located in Plymouth Meeting, Pennsylvania and its manufacturing facilities reside in Philadelphia, Pennsylvania, with continued support from a network of global partners. Premier’s commitment to excellence and integrity continues to be exhibited by providing the products and customer service health professionals appreciate to offer better, more efficient care to their patients.
Everyone who has played a role in making Premier a leading brand can be proud and attribute that position to the trust that stems from each of us. The Premier Promise continues our long-standing commitment to deliver a superior end-to-end customer experience by making it easy to do business with us, provide standard-setting solutions, be your product concierge for knowledge & service, and make it right if we fall short. To learn more, visit: www.premierdentalco.com/promise
AI-Based X-Ray Analysis Software and Speech-to-Text Technology Help Enhance Practice Efficiency and Improve Case Acceptance
Henry Schein One, a joint venture of Henry Schein Inc. and Internet Brands, has reinforced their commitment to helping dental practices harness the power of Artificial Intelligence (AI) by fully integrating AI solutions into Dentrix Ascend, the Company’s cloud-based practice management software. These solutions include Dentrix® Ascend Detect AI powered and manufactured by VideaHealth, and Dentrix Ascend Voice, powered by Bola AI.
Both Dentrix Ascend Detect AI and Dentrix Ascend Voice offer powerful tools to help dental professionals improve case acceptance and elevate patient care through accurate diagnoses. Dentrix Ascend Detect AI is an AI-enabled X-ray analysis tool that provides real-time chairside insights to dentists and hygienists, and is powered by VideaHealth’s FDA-cleared computer-assisted detection (CADe) device. With this tool embedded directly into Dentrix, and now Dentrix Ascend, oral health professionals can seamlessly use AI in dental practices within their existing workflows. The software automatically analyzes and annotates images, enabling dental professionals to more quickly evaluate x-rays and provide more effective treatment recommendations to patients. As a result, dentists and hygienists can provide greater transparency to patients, improve trust and case acceptance, and elevate patient care.
Dentrix Ascend Voice has advanced AI technology that improves speed and efficiency for dentists and hygienists when completing Perio exams and clinical notes. By letting hygienists easily record results verbally, it can improve Perio exam productivity, treatment acceptance, and patient referrals, helping to improve profitability. For dentists and hygienists, Dentrix Ascend Voice saves valuable time by simplifying their data entry.
“We at Henry Schein One are committed to bringing AI solutions to dental practices that work naturally within their current workflow, so practitioners receive the powerful benefits without adding extra steps,” said Paul Hao, Chief Product Officer, Henry Schein One. “We’re excited to now bring our AI enabled X-ray analysis and voice recognition solutions to our Dentrix Ascend customers, and we’ll continue to invest in AI solutions that can help dentists provide the best possible patient care.”
To learn more about Dentrix Ascend Detect AI and Dentrix Ascend Voice, please visit https://www.dentrixascend.com/apps/ascend-detect-ai and https://www.dentrixascend.com/apps/voice.
The Alpha Omega Foundation US Announces the appointment of 3 New Board Members; Dr. Jeff Goldsmith, Orthodontist from Charlotte, North Carolina, Dr. Daniel Nazarain, retired Periodontist and Entrepreneur from Los Angeles, California, and Dr. Stefan I. Stefanović gynecologist, breast cancer researcher, and healthcare manager from Heidelberg, Germany.
“Our current Board of Directors is comprised of a dedicated team of professionals who are committed to engaging with the community and sharing the importance of oral health,” said Dr. Marc Rothman, Chairman of the Board.
“We are excited to welcome Jeff, Danny, and Stefan. Their expertise and energy will infuse the foundation with new ideas as we continue to support oral healthcare initiatives worldwide.”
Dr. Jeff Goldsmith is an orthodontist from Charlotte, North Carolina. He is a multiple UNC graduate, receiving his BS, Dental Degree and then a masters in orthodontics and dentofacial orthopedics. In 2015, Jeff founded the AO chapter at the University of North Carolina - Adams School of Dentistry. After graduation, Jeff embarked on a - mission to Mbale, Uganda to give free dental care to the Jewish Abayudaya community in 2016. Jeff is actively involved with many local dental associations and sits on the boards of the Charlotte Dental Society, Levine Jewish Community Center, and Charlotte Jewish Preschool in Charlotte, NC. For fun, Dr. Goldsmith loves spending time with his wife, 2 young children, his dog, cheering on the Carolina Panthers, and all things Tar Heel!
Dr. Daniel Nazarian is a retired periodontist from Los Angeles with a strong background in investment management. His experience includes negotiating deals, entrepreneurship, venture capital, angel investments, strategic partnerships, and public speaking. Currently, Daniel is the managing principal of Transolam, a lead partner in Tel Aviv University Ventures, and a Governor of Tel Aviv University. He has also been involved in various civic and charitable organizations, including serving as a Health and Safety commissioner for the City of Beverly Hills, founding president of the Young Professionals Division of the Magbit Foundation, and active member of Sinai Temple in Beverly Hills. In addition, Daniel holds the distinction of being the first spouse of the city of Beverly Hills.
Dr. Stefan I. Stefanović, is a gynecologist, breast cancer researcher, and healthcare manager. He holds the title of associate professor (Privatdozent) at the University of Heidelberg, Mannheim Medical Faculty, Germany, is a member of the Management - Executive medical board of the Mannheim University Hospital, has served as the global president of OSSI (Organization of Serbian Students abroad) and as the Diaspora expert on missions of knowledge and education transfer throughout Europe. Stefan is the president and founder of Belgrade-based biomedical research incubator International Medical Diplomacy Institute (IMDI) and has been invited to the board of Royal foundation of Prince Philip of Serbia. He speaks Serbian, German (C2), English (C1), Russian (C2), Litvak-Yiddish (B1) and has a passive knowledge of several other languages. In addition, Stefan is the Heir apparent to the headship of the House of Stefanović-Leštari bearing the Grand cordon of the Order of the House of Stefanović-Leštari.
To learn more about or donate to the Alpha Omega Foundation US, call 301-228-0227 or visit www.aofus.org .
Retired Director of Clinical Research & Development for ClearChoice Management Services, LLC Receives Highest Tribute For Decades of Contributions to Implant Dentistry
For more than 40 years, Steven E. Eckert, DDS, MS has been one of the most prominent names in implant dentistry, winning several awards throughout his career and serving as a mentor and coach for many prosthodontists in the ClearChoice Dental Implant Center® network. While Dr. Eckert is now retired, his accomplishments continue to significantly impact the field. Last week, he was honored once again by the Academy of Osseointegration (AO) as he humbly accepted the organization's Distinguished Service Award.
The Distinguished Service Award is the highest tribute the Academy can pay to an AO member. It is awarded to recognize individuals for outstanding clinical, educational or scientific achievement, contribution to implant dentistry and/or exemplary service to the academy. Further, the AO celebrates individuals who have made broad contributions over time that may have resulted in any one or more of the following:
· Scientific Research
· Evolution of the knowledge base that guides practice
· Enhancement of education programs
· Significant changes in governance or the political milieu for implant dentistry
· New understanding of tissue replacement therapies in oral and facial care
· Improved patient care, satisfaction, and outcome
"Today, we have a level of knowledge in the field of osseointegration that we never thought we would see 25 to 30 years ago. We've seen this explosion of knowledge that is truly impressive and has done a wonderful service for our patients," said Dr. Eckert. "I would like to thank the AO for the Distinguished Service Award. Being the first recipient of this award is indeed a humbling experience and one that I won't soon forget."
Prior to his retirement at the end of 2022, Dr. Eckert practiced for over 40 years with 25 of those years at the Mayo Clinic where he served as the prosthodontic program director for 15 years and also as the director/examiner for the American Board of Prosthodontics, a peer elected position. During his tenure at ClearChoice, Dr. Eckert opened and served as the primary prosthodontist at ClearChoice Minneapolis in Edina, Minn. from 2010-2018, and he served as the Director of Clinical Research & Development for ClearChoice Management Services, the administrative support team that serves the ClearChoice Dental Implant Center network. In 2017, Dr. Eckert was the recipient of three prestigious awards: the Academy of Osseointegration Brånemark Osseointegration Award honoring an individual's impact on, and leadership in, the field of implant dentistry; the American Academy of Maxillofacial Prosthetics Ackerman Award that honors significant contributions to the advancement of this special area of practice; and the American College of Prosthodontists Dan Gordon Award recognizing lifetime achievement.
The Distinguished Service Award was presented to Dr. Eckert on Thursday, March 16th prior to the opening session of the AO's annual meeting in Phoenix. During the meeting, ClearChoice network doctors Amirali Zandinejad, DDS, MSc and Sameh El-Ebrashi, BDS, MS presented on topics related to 3D printing, digital workflow, and fixed-detachable hybrid prostheses.
For more information, visit clearchoice.com.
Planet DDS, a leading provider of cloud-based dental software, announced that Gary Rizo has joined the company as VP of Infrastructure.
Rizo is a seasoned technology leader with more than 20 years of experience in startup and enterprise organizations. He joins Planet DDS from Spireon, where he served as SVP of Engineering. In that role, he led a 120+ global engineering team, and was responsible for all web and mobile app development and delivery. During his tenure, he built and operated highly scalable enterprise-level SaaS applications across IoT. He also has experience in eCommerce from his time at iherb and performance marketing products at Lifescript.
In his new role, Rizo reports to Planet DDS Chief Technology Officer Angelina Hendricks, and will be responsible for driving the corporate and product cloud infrastructure, security and compliance for Planet DDS, leading the company’s long-term technology strategy and translating IT capabilities into strategic business decisions. He will build a service-oriented, customer-focused infrastructure and ensure the reliability, scalability, security and maturity of Planet DDS's systems to support the company's rapid growth.
"We are thrilled to welcome Gary to the Planet DDS team," said Hendricks. "Gary's extensive experience in building and operating highly scalable enterprise-level SaaS applications will be invaluable as we continue to expand our offerings. His leadership and expertise in infrastructure strategy will help us to deliver on our commitment to providing the highest quality cloud-based SaaS solutions for dental offices and dental groups."
"I am excited to join Planet DDS and contribute to its continued success," said Rizo. "I look forward to working with the team to build and scale the company's infrastructure and support to ensure that we can continue to provide reliable, secure and innovative SaaS solutions for the dental industry."
Rizo is a graduate from California State Long Beach with a BS in Business.
Surgical Wing at Texas Tech Dental Oral Health Clinic to Be Named for Dr. Thomas and Hendrika Spier
Thomas Spier, DDS, has led an incredible life. A child survivor of a WWII Nazi concentration camp, he immigrated to America with his Dutch mother and sister in 1952. His father, Jo Spier, who was a famous Dutch illustrator, and his older brother, Peter E. Spier, who was to become a renowned children's book author and illustrator in his own right, had previously arrived in 1951.
At the time, Dr. Spier spoke limited English, but he put the experiences of WWII behind him and became an American success story. He graduated from Adelphi College with a B.A. in pre-medical studies, accomplishing this in just two and a half years, in spite of English being his fifth language and still unperfected. Dr. Spier went on to graduate from Columbia University’s College of Dental Medicine, known then as the Columbia University School of Dental and Oral Surgery.
In August 1959, with his first wife and one-year-old daughter, Dr. Spier moved to New Mexico to serve a two-year tour of duty with the United States Public Health Service (PHS) to provide care to Native American communities throughout Northern New Mexico — from San Felipe Pueblo in the south to Taos Pueblo in the north.
His clinic was a mobile bumper-pull Winnebago trailer, supplied with a barber's chair, electric dental drill powered by extension cord, and water via a hose that Dr. Spier hooked up anywhere he could. He relates that he would always try to park in the shade of a tree because it got hot inside the trailer. Dr. Spier completed his PHS commitment in August 1961, and then went into private practice in Santa Fe. Dental and oral health care was so important to Dr. Spier that he served as president of the New Mexico Dental Association in 1972.
In honor of his extraordinary journey and accomplishments, Dr. Spier’s family has created the Spier Family Dental Scholarship Fund for the Hunt School of Dental Medicine at Texas Tech University Health Sciences Center El Paso. The scholarship fund, established as a part of the family’s celebration of Dr. Spier’s 90th birthday in 2021, will give priority to incoming dental students from New Mexico, the Spiers’ home state.
“We’re grateful to the Spier family for their generosity,” said Richard Black, D.D.S., M.S., dean of the Hunt School of Dental Medicine. “Their support will allow us to educate more students from our neighboring state of New Mexico, which also faces a significant shortage of dentists. By providing talented students with the opportunity to learn and train locally, we’re growing our own future generation of dentists who will remain in our Borderplex region to practice. This, in turn, will help New Mexico patients receive the care they need to maintain good oral health.”
“We hope the deserving students who receive these scholarships will continue building on the tradition of delivering world-class patient care, improve the quality of life in the region, and be inspired by our father to excel in a career of service and dentistry,” said Peter A. Spier, one of Dr. Spier’s children who initiated and shepherded the effort to create the scholarship fund.
Inspired by Dr. Spier’s life and career, and their love for him, his four children, along with his granddaughters, extended family and friends from across the U.S. and the Netherlands, contributed to the $100,000 scholarship fund. In honor of their generous gift, TTUHSC El Paso is establishing the Hendrika and Thomas Spier, D.D.S, Family Dental Surgical Wing in the Texas Tech Dental Oral Health Clinic. Dr. Spier and his second wife, Hendrika, have been married 48 years.
The announcement and unveiling of the named surgical wing was held Monday, March 20, at the Texas Tech Dental Oral Health Clinic. Moved by their loved ones’ generosity and the morning’s events, Dr. Spier and Hendrika contributed an additional $10,000 to the scholarship fund.
“The naming of the dental surgical wing pays homage to a remarkable couple,” added Peter Spier. “The scholarship fund recognizes my father’s achievements forged by his disciplined work ethic, professionalism, love of the practice and the art of dentistry, which improved health care for communities in Northern New Mexico throughout his 41-year career.”
Dr. Spier’s story is one that will inspire the spirit of service in Hunt School of Dental Medicine students. Many of the school’s inaugural class of 2025 are the first in their families to graduate from college and are nontraditional students with spouses, children, and unique life experiences, including military service.
As of 2019, there were 51.5 dentists per 100,000 residents in New Mexico, ranking the state 37th in dentists per capita for the U.S., according to the National Center for Biotechnology Information. In addition, 32 of the 33 counties in New Mexico are federally designated Health Professional Shortage Areas in Dental Health. This includes the nearby counties of Doña Ana, Otero, Lincoln and Hidalgo.
Like West Texas, rural New Mexico lacks adequate dental care access. According to the New Mexico Department of Health, these communities struggle to recruit and retain dental providers. Three New Mexico counties do not have a practicing dentist.
Before the Hunt School of Dental Medicine opened in 2021, the nearest doctoral-level dental schools New Mexico students could attend were A.T. Still University in Mesa, Arizona or the University of Colorado in Aurora, Colorado.
In October 2021, the New Mexico Higher Education Department (NMHED) and Hunt School of Dental Medicine announced an agreement in which the agency will cover the difference between in-state and out-of-state tuition for two New Mexico students who otherwise would be required to pay the higher out-of-state tuition to attend the Texas school. The funds, provided by the New Mexico Legislature, will cover up to $20,000 in tuition per student.
To support the mission of TTUHSC El Paso or for more information on how to make a contribution to the Spier Family Dental Scholarship Fund, contact Andrea Tawney, vice president of TTUHSC El Paso’s Office of Institutional Advancement, at andrea.tawney@ttuhsc.edu.
With Predominantly all Products Proudly Manufactured in the USA
Parkell, a global leader in dental materials and devices, is excited to celebrate its 75th anniversary. Based on Long Island, New York, Parkell has been proudly performing the vast majority of design, engineering, manufacturing, and service work in the United States, and from its same approximate footprint for 75 years. This long presence on Long Island is a point of pride for Parkell, due to its strong commitment to its talented team, some of whom have been at Parkell for several decades, as well as its strong connection with the Long Island community.
“It was 75 years ago when two entrepreneurs, Alex Mitchell and Carl Parker, came together on Long Island to form Parkell,” says David Mott, President of Parkell, “and Parkell’s mission today remains the same as when it was formed: to provide customers and partners with innovative, premium-quality products that enable dental professionals to give unsurpassed patient care.”
“Parkell’s commitment to the dental community has never been stronger,” says Mott. “Our mission is to work ever closer with practicing dentists, in efforts to identify ongoing challenges and needs, and to work collaboratively to come up with innovative solutions. It is this connection with the dental community and our focus on quality that has gotten us to 75 years. We know that customers place a high level of trust in Parkell when using our products, and we work extremely hard to honor that trust by delivering only the best possible products and services.”
Parkell’s products are currently sold in over 60 countries, through a vast network of distributors as well as through Parkell’s new subsidiary in Europe. Parkell’s diverse portfolio of advanced materials and devices includes, the TurboSensor® ultrasonic scalers and handcrafted 25K and 30K magnetostrictive inserts and piezo tips (which service tens of thousands of dental offices in the U.S. alone), Blu-Mousse® bite registration materials, the Predicta® Bioactive family of restoratives, cements, and desensitizers, Dryz® gingival retraction paste, Digitest® pulp vitality tester, Brush&Bond® bonding agents, C&B-Metabond® adhesive luting cement system, Cinch® impression materials, SNAP® self-cure Resin, SmarTemp® temporary crown and bridge materials, Sensimatic® electrosurgical device, the generations-trusted and gold-standard Accufilm® articulating film, and many, many more.
With a long history of forging and cultivating relationships with dental professionals from early on as students, Parkell’s commitment to creating innovative products has helped it grow with customers and remain a mainstay at schools with progressive educational programs. Throughout the years, Parkell has supported many organizations and agencies by providing unsurpassed quality and performance, which has made it the go-to for reliability.
For more information about Parkell, please visit www.parkell.com or call (800) 243-7446.
BIOLASE, Inc. (NASDAQ: BIOL), the global leader in dental lasers and a company continually focused on improving the dental ecosystem, has launched a new e-commerce website for its U.S. customers.
The new website, store.biolase.com, combines a state-of-the-art desktop and mobile-friendly design with "collections" for a unique and modern shopping experience that customers are accustomed to in today's environment. These different collections allow practitioners to quickly locate a product, and they can further refine the search criteria by procedure, laser type, or dental specialty with the click of their mouse or swipe on their mobile phone.
The website gives customers the ability to link their business bank account to their BIOLASE store account and to subscribe to items they buy on a regular basis, giving office staff more time to spend on patient care instead of placing orders. The site will also suggest popular items based on search history as customers browse or complete their purchases.
On a quarterly basis, the BIOLASE store website will spotlight a different BIOLASE dentist, along with helpful tips for some of their favorite procedures. This will enable more customers to quickly be exposed to the additional capabilities of their laser that they may not have previously considered, as well as learn which tips are being used in certain cases by top laser clinicians.
"We expect the new website will generate increased adoption within our laser platform by making it easier to identify the variety of procedural applications the laser can be used for, along with the best tips available for each treatment and procedure," said Steven Sandor, Chief Operating Officer of BIOLASE.
"We're excited to launch this new e-commerce site," said John Beaver, President and CEO of BIOLASE. "We are continually focused on accelerating the dental laser adoption curve, and we believe this improved online shopping experience will help increase our momentum and continue to help laser dentistry become the gold standard of care."