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Inside Dentistry
October 2017
Volume 13, Issue 10

Monsterz Chairside Products

Unique approach makes pediatric appointments more fun, reduces anxiety

•Creation of a fun and calm dental office visit makes treatment a breeze

•Empowers pediatric patients with choices to enhance interaction

•Helps build good, sustainable oral hygiene habits

•Delivers a continuity of memorable dental hygiene experiences with Monsterz themed oral care products

More than 90 years ago, Dr. John O. Butler, a periodontist from Chicago, became the first dentist to design a toothbrush based on the science of preventative dentistry. Today, BUTLER® still holds the same core values as its founder, developing oral care solutions in close partnership with research and dental professionals.

Acquired by Sunstar in 1988, BUTLER is one of the world’s premier oral care brands. Sunstar is widely recognized for serving consumers and professionals in the global oral care market with its GUM® and GUIDOR® brands. Today, Sunstar has over 4,000 employees collaborating across 18 countries to deliver products and services in more than 90 countries.

Sunstar is excited to announce the upcoming release of new BUTLER Monsterz chairside products, which are designed to help create fun pediatric patient appointments and build sustainable habits of good oral hygiene at an early age.

An October 2015 report from the American Dental Association’s Health Policy Institute indicates a recent increase in the pediatric population and a growing opportunity with dental office visits for children who are 2 to 18 years old.1 Sunstar identified this opportunity to offer quality chairside products that can make kids’ dental hygiene appointments more personable.

So what enables Monsterz to bring smiles to children, parents, and professionals? Four unique characters of Monsterz create a fun atmosphere that makes treatment easier and more efficient, encouraging younger patients to look forward to their next appointment with less worry.

Under the Monsterz theme, upcoming BUTLER chairside products will support already available GUM Monsterz toothbrushes to deliver a continuity of memorable dental hygiene experiences that extend from the dental chair to home care.

Monsterz products empower pediatric patients with choices during the appointment to enhance interaction, minimize anxiety, and increase their curiosity in dental hygiene.

Once released, the BUTLER Monsterz chairside products will provide a unique, holistic approach to improving the pediatric care experience for patients and their parents as well as dentists. Stay tuned for the latest updates from Sunstar!


1. American Dental Association Health Policy Institute. Dental Care Utilization Rate Continues To Increase among Children, Holds Steady among Working-Age Adults and the Elderly. October 2015. Available at: Accessed August 30, 2017.

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