Inside Dentistry
September 2014
Volume 10, Issue 9

KöR Whitening

Satisfied whitening patients yield more referrals for your practice


It seems that every dentist I speak with has heard that KöR Whitening is considered the most effective teeth whitening system available. They can’t all remember the details of the science behind this remarkable product, but they do remember reading that KöR Whitening was formulated from the ground up on hard science.

The key advantage to KöR is that it is effective for all types of patients—not just the difficult ones. While there are literally hundreds of truly extraordinary before-and-after photos that evidence how effective KöR is on cases that no other whitening system may be able to handle, it also yields exceptional results on a full range of more traditional cases.

Every dentist knows that when a patient asks for teeth whitening, they not only want but expect genuinely white teeth. I certainly know my patients do.

When our patients feel their whitening results have fallen short of their expectations, it does nothing to benefit our practice. But when patients simply can’t believe what they’re seeing in the mirror, they become enthusiastic fans and referrers of our practice. They seemingly can’t keep their eyes off their teeth whenever they’re around a mirror.

And that leads to some terrific benefits for our dental practice:

Patients talk about their teeth and ask friends what they think. Other people can’t help but notice, and that starts even more discussions. Then of course, the referrals start coming in. This is a powerful influence on people who’ve had their teeth unsuccessfully whitened before.

Patients are grateful to us for doing such a great job and making them feel good about their smile. And that makes them want to refer others to us—just like we all love to refer people to our favorite restaurants.

Patients become aware of the restorations in their mouth that now look dark, and since they are so very excited about their white teeth, they now want those restorations replaced—even on molars. Patients quickly begin to notice all the other imperfections, such as unevenness, spaces, and chips, which opens the door to provide other cosmetic services.

The benefits of a super-effective whitening system go far beyond just what we charge for the whitening. We benefit by doing many more crowns, fillings, bonding, veneers, orthodontics, tooth re-contouring, and more. And of course, what benefit could be better than seeing more referrals?


For more information, contact:
Evolve Dental Technologies, Inc.


About the Author

John Nosti, DMD, FAGD, FACE, FICOI, practices full time in Mays Landing/Somers Point, New Jersey, as well as Manhattan, New York, with an emphasis on functional cosmetics, full-mouth rehabilitations, and TMJ dysfunction. Dr. Nosti is the clinical director for The Clinical Mastery Series, a continuum geared toward advancing the cosmetic/functional practices of dentists worldwide. He is a member of the American Dental Association, American Academy of Cosmetic Dentistry, American Academy of Craniofacial Pain, American Academy of Dental Sleep Medicine, American Equilibration Society, and the Crown Council. Dr. Nosti also holds fellowships in the Academy of General Dentistry, the Academy of Comprehensive Esthetics, and the International Congress of Oral Implantologists.

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