In order to enable trade fairs like the International Dental Show (IDS) 2021 with a physical presence and thus also exhibitors and visitors a safe trade fair experience also in times of the coronavirus, Koelnmesse in Cologne, Germany, is presenting the #B-SAFE4business Village - a prototype of a trade fair that integrates the stipulations of the Corona Protection Ordinance of the state of North Rhine-Westphalia into the event practice of international trade fairs on around 5,000 square meters of Hall 9 of the fair grounds.
A campaign that explains the extensive protective measures of Koelnmesse for the exhibitors and visitors was already launched under the title #B-SAFE4business in June. The campaign has now been enhanced by a real experience in the form of the #B-SAFE4business Village. The #B-SAFE4business Village is open for customers of Koelnmesse upon invitation up until the end of October.
"DHM + V + C - these five letters have become part of our new everyday routine: Distance, hygiene, masks + ventilation + Corona app," Koelnmesse officials say in a press release. "Simple behavioral measures with a huge impact. Observing these rules faces trade fair organizers with huge challenges worldwide. With #B-SAFE4business Village, Koelnmesse is proving this is possible and that the trade fair organizer is well-prepared for events with several thousands of participants from all over the globe. To this end, the entire customer journey was depicted - from paperless ticketing, to the newly developed eGuard app for guiding the visitor flow, through to a wide range of stand construction concepts, which take the distance regulations into account even when space is limited. New event formats and digital technologies show how exhibitors can extend their reach using hybrid exhibition stands. Among other things, a food service and the hygiene concept of Koelnmesse are being presented for the service section. In addition to several Koelnmesse business sections, diverse service providers are also participating in the Village."
