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Inside Dentistry
November 2021
Volume 17, Issue 11

Expanding Into Clear Aligners for Practice Growth

Loray Spencer, DDS, and Harvey Spencer Jr, DDS, on the SmileDirectClub Partner Network

We pride ourselves on being a one-stop shop for all of our patients' dentistry needs, including orthodontics, while providing compassionate care. Unfortunately, treatment to straighten teeth remains out of reach for so many patients. To help more patients experience the life-changing health benefits that come with a new smile, we recently decided to grow our practice by introducing a more accessible option.

With so many teeth straightening options available, we decided to focus on quality. We want our patients to know that they are receiving the best possible care with the finest treatments that dentistry can provide. In addition, we were looking for a solution that would easily integrate into our office without added overhead.

After thorough research, our practice joined the SmileDirectClub Partner Network because their clear aligner solution matched our expectations. SmileDirectClub's hybrid aligner model allows dentists to provide access to orthodontic treatment to a wider range of patients, including those who may not have been able to afford traditional orthodontic treatment, who have had relapses from prior orthodontic treatment, or who simply do not have the time for frequent visits to the dental office. This unique hybrid model allows patients who are seeking clear aligner therapy to start their journey from a dentist's office and then complete the treatment conveniently through SmileDirectClub's pioneering telehealth platform, which has helped more than 1.5 million customers and counting.

After the initial appointment at the dental office, the information collected is submitted to SmileDirectClub's telehealth platform where their affiliated network of state-licensed doctors assesses each patient's candidacy for clear aligners and, if appropriate, prescribes and monitors the treatment from beginning to end. Patients are given the opportunity to review their treatment plans, and all of the aligners are directly mailed to them in one shipment. There's even a mobile application that helps monitor and encourage compliance, and regular telehealth check-ins are scheduled to ensure that the treatment progresses safely and as planned.

SmileDirectClub's Partner Network gives us the ability to offer a best-in-class option to those who have mild-to-moderate misalignments without sacrificing profitable chair time or in-office production. As a practice that puts its patients first, offering alternative options empowers patients to make their own decisions about their care and increases retention.

Beyond the service itself, dental practices that are part of the SmileDirectClub Partner Network also benefit from unprecedented marketing support aimed at helping partners grow their practices and boost brand awareness. We know our patients have many options, but the marketing expertise from SmileDirectClub gives us an advantage in attracting new patients to our office for clear aligners as well as other orthodontic, restorative, and hygiene procedures. One of the major selling points for us was the ease of the entire process—it's a true partnership packaged in a turnkey solution.

Loray Spencer, DDS
Private Practice
Rock Hill, South Carolina

Harvey Spencer, Jr, DDS
Private Practice
Rock Hill, South Carolina

Key Takeaways

1. Boost revenue by expanding your offerings with a more affordable clear aligner option

2. Grow your practice by increasing your volume of new patients

3. Receive valuable marketing support that can help increase awareness of your practice at no cost

4. Reach a new segment of patients who were previously unable to access orthodontic care

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