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Henry Schein Launches Henry Schein Custom Branding

Posted on Monday, December 7, 2020

Henry Schein, Inc. (Nasdaq: HSIC), the world’s largest provider of health care solutions to office-based dental and medical practitioners, today announced that it launched Henry Schein Custom Branding (HSCB). The new business will be powered by Wild Marketing Group (WMG), a promotional products and branding company with nearly 30 years of experience.

Henry Schein Custom Branding will combine the assets and expertise of two leading industry innovators to deliver customized merchandise for health care providers that features the practice name, logo or message. These products can then be used to maximize brand awareness, patient retention, and new patient acquisition. HSCB will create an easy-to-use online platform, making it seamless to order custom branded merchandise and custom print solutions for health care providers that is unmatched in the industry.

“We are delighted to deliver new opportunities through HSCB for practitioners to more effectively and creatively engage with their patients,” said Mark Hillebrandt, Chief Marketing Officer, Global Dental Group. “Through Henry Schein Custom Branding, we can help make it easy for practitioners to select and adopt a variety of branded promotional products and print communication solutions that can enhance their practices’ marketability.”

HSCB will offer a wide variety of products and services that will help dental practices engage their patients, enabling interactions with their brand in a variety of ways. Curated products will include uniforms and apparel, promotional products (drinkware, writing instruments, magnets, lip balm, hand sanitizer, reusable face coverings) and signage, appointment reminder cards and other printed items.

HSCB products are available online at Through this platform, Henry Schein customers will be able to search for and customize promotional products for their individual practices, and have them shipped directly to their business.

WMG is owned by Tim Sullivan and Jim Budzinski, and is based in Waukesha, Wisconsin. The company has global sourcing capabilities, works directly with factories to develop custom items with offices in Shanghai and team members located throughout Asia, and has a customer service team that specializes in custom and personalized orders.

The platform is now live for Henry Schein customers in the U.S., and other regions will be added in 2021. For more information about HSCB’s capabilities and product offerings, visit

About Henry Schein, Inc.

Henry Schein, Inc. (Nasdaq: HSIC) is a solutions company for health care professionals powered by a network of people and technology. With more than 19,000 Team Schein Membersworldwide, the Company's network of trusted advisors provides more than 1 million customers globally with more than 300 valued solutions that improve operational success and clinical outcomes. Our Business, Clinical, Technology, and Supply Chain solutions help office-based dental and medicalpractitioners work more efficiently so they can provide quality care more effectively. These solutions also support dental laboratories, government and institutional health care clinics, as well as other alternate care sites.

Henry Schein operates through a centralized and automated distribution network, with a selection of more than 120,000 branded products and Henry Schein private-brand products in stock, as well as more than 180,000 additional products available as special-order items.

A FORTUNE 500 Company and a member of the S&P 500® index, Henry Schein is headquartered in Melville, N.Y., and has operations or affiliates in 31 countries. The Company's sales from continuing operations reached $10.0 billion in 2019, and have grown at a compound annual rate of approximately 13 percent since Henry Schein became a public company in 1995. For more information, visit Henry Schein at,, and @HenrySchein on Twitter.


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