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The Dental Trade Alliance and Lanmark360 Create Social Media Campaign to Help Dentists Keep in Touch With Their Patients During the COVID-19 Crisis

Posted on Thursday, May 14, 2020


“Posts For My Patients” website offers five free ready-to-use videos that any dentist or dental office team member can post on their own social media platforms

The Dental Trade Alliance (DTA) in collaboration with Lanmark360 have developed a lively and compelling social media-based campaign that dentists and their staff can use to stay in contact with patients during the COVID-19 pandemic. The campaign features five 20-second animated videos, available at www.PostsForMyPatients.com which convey timely oral health and wellness messages for patients who have not been able to see their dentist due to the quarantine.

Dentists and their staff who visit the “Posts For My Patients” website can easily post any or all of the free videos to their own social media channels with just a few clicks. Each video covers a different topic including brushing, flossing, social distancing, checking in, and eating well. “The PostsForMyPatients.com website provides a unique and easy-to-use platform for dentists to stay in touch with their patients,” says Gregory Chavez, CEO of the Dental Trade Alliance. The videos are great reminders about the importance of practicing good oral health during the COVID-19 pandemic.”

“We created this campaign in collaboration with the Dental Trade Alliance to give their member companies a proactive patient engagement tool to share with their dental partners,” says Howard Klein, President of Lanmark360. “After the COVID-19 pandemic, the dental industry is poised to return stronger than ever. In the meantime, these videos can help dental professionals and their staff remind patients they are always there for them and to continue to practice good oral health during the COVID-19-related quarantine.”

Dentists and their staff can view each video at www.PostsForMyPatients.com and post them directly to their Facebook page, Twitter feed, and other social media platforms with a few easy clicks. The site also includes suggested captions for each video, or dentists can choose to write their own.

About the Dental Trade Alliance

The Dental Trade Alliance is an association of companies that provide dental equipment, supplies, materials, and services to dentists and other oral care professionals. Our member companies are distributors, dental laboratories, and manufacturers located in the United States, Canada, and Mexico. By providing the best equipment, materials, and services to dentists and oral care professionals, we are partners in improving the oral health of everyone. For more information, visit www.dentaltradealliance.org.

About Lanmark360

Lanmark360 is the leading full-service dental and healthcare marketing and advertising agency in the United States since 1977. Our specialty is helping dental manufacturers develop strategic, efficient and effective marketing solutions that generate awareness, create demand, increase conversion rates and ultimately connect brands to dental professionals and patients. We think deep, uncover insights, discover new opportunities and execute. For more information, visit www.lanmark360.com.







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