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Axsys Adds to Sales, Support Teams

Posted on Wednesday, May 6, 2015

Over the past 18 months, Axsys Dental Solutions has experienced unprecedented growth due to the quality of its products and services. In an effort to maintain a high quality of sales and technical support, Axsys has made many changes to its internal systems and operational procedures. Additionally, Axsys has added several experienced individuals to its Sales and Support Teams.

Tony Aliatim and Ben Laroche join the Support Team, managed by Chris Cheyne, Director of Dental Products and Services.

Aliatim, formerly with Materialise, a worldwide provider of 3D printing software and services, is experienced in identifying customer needs and developing software and 3D printing workflows to best fit those needs. With pre-sales and post-sales support of software and 3D printing experience, Aliatim has experience in creating quality documentation and providing training for small and large companies alike in the use of software and 3D printing products.

Laroche, a former Technical Advisor at DAL Technologies, has over 10 years’ experience working with CAD/CAM solutions. He is certified in and has trained technicians in the use of 3Shape, Procera, Etkon, Lava (COS, Lava5 and Lava7), Cerec, Dental Wings and exocad solutions. With extensive knowledge in the use of Dental Softworks CAM and Sum3D CAM software from CIM systems, Laroche is an experienced customer service professional that has functioned as a trainer and service technician for: Medit Scanners, exocad Dental Design Software, Sum3D CAM Software, and imes-icore Dental Milling Machines.

Joining the Sales Team, managed by Al Morad, National Dental Sales Manager, are: Peter Van Hecke Central Region Territory Manager; Roger Dawson, Southern Region Territory Manger; and in early summer, Christie Braykovich, Western Region Territory Manager.

Van Hecke has had an extremely successful, 16-year career in dental, medical device sales, pharmaceuticals sales, and capital equipment sales. He has extensive experience with the iTero intraoral digital scanning systems from Align Technology, a leading provider of 3D digital scanning solutions for orthodontics, implant solutions, and dentistry. Van Hecke is an experienced consultative account representative who can marshal resources, craft the right solution for his customers, and manage their success.

Dawson is the former Director of North American Sales and Service for Medit 3D Dental Scanners. Also a former dental laboratory manager and owner, an experienced ceramist, and a CDT, Dawson joins Axsys with 25 years of experience in implant and CAD/CAM dentistry. Having worked with a wide variety of Dental CAD/CAM/CNC solutions and some of the most talented specialists in North America, he has been involved in launching and supporting Lava Dental Products from 3M ESPE and has been a national training resource for dental laboratories in North America.

Braykovich joins Axsys with extensive sales, marketing, and customer service skills obtained from more than 20 years of experience with General Motors focusing on quality deliverables, dealer management, business management, and customer satisfaction. She has already proven a quick study in understanding of the dental business and Axsys' product portfolio, and she is expected to be a great resource in helping customers manage their business and increase their productivity and profitability.

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