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Peak Performance Strategist Tony Robbins to Take Center Stage at Sirona’s CEREC® 30th (C30) Anniversary Celebration

Posted on Friday, December 12, 2014

Charlotte, NC (December 12, 2014) – Sirona Dental Systems, Inc., the company that pioneered digital dentistry, recently signed Tony Robbins, the world-renowned life success and leadership coach and #1 bestselling author, to appear on stage during its upcoming CEREC® 30th (CEREC 30) Anniversary Celebration.

Attendees of the three-day CAD/CAM extravaganza held at The Venetian® Hotel and The Palazzo® Hotel in Las Vegas from September 17-19th 2015 will be inspired and motivated as they learn from the master of leadership psychology during his exclusive 2-hour lecture headlining the business and leadership curriculum presented at CEREC 30.

Sirona Dental, Inc. President Michael Augins commented on Tony’s appearance, “Sirona is proud to equip dental professionals with the all of the tools needed to succeed in their professional lives. This includes not only great technology but also world class education and practice management skills. We think that Tony Robbins is the perfect person to present at C30 as he is an expert on delivering ones full potential both in business and in life.”

CEREC 30 will feature the leading clinicians in dentistry and additionally will provide a comprehensive business and leadership curriculum. Tony Robbins will headline an outstanding lineup of dynamic business speakers recruited by Sirona including Fred Joyal, renowned speaker on dental practice marketing, and Bernie Stoltz, CEO of Fortune Management. All speakers within this curriculum will present on topics that combine world-class clinical business education and leadership skills that can be applied directly in the dental practice.

In addition to an impressive lineup of motivational speakers, the CEREC 30th Anniversary Celebration will provide up to 18 CE credits across a comprehensive spectrum of digital dentistry topics and tracks, and feature an exhibit hall showcasing top dental companies and their products and services.

All dental and dental lab professionals are encouraged to visit for additional information as it becomes available.

About Sirona Dental, Inc. 

Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit for more information about Sirona and its products.  

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