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OHA Wraps Up Successful Annual Campaign

Posted on Thursday, November 20, 2014

CHICAGO, November 14 — Oral Health America (OHA) has ended another successful Fall for Smiles campaign,

educating tens of thousands of Americans about the importance of maintaining a healthy mouth through daily

brushing and flossing, visiting the dentist, eating healthy foods and avoiding tobacco. Thanks to the support of our

sponsors, dental professionals and families had access to a variety of free resources accessible on the Fall for

Smiles webpage and in the Fall for Smiles campaign booklet that was distributed to more than 100,000 dental

offices across the country.

“We greatly appreciate the support of our sponsors and the dental community with this year’s Fall for Smiles

campaign,” said OHA President and CEO Beth Truett. “Having a healthy mouth is key to good overall health and

we’re encouraged that the campaign generated more than 90 million audience impressions this year with this

important message.”

Dental offices across the country participated by offering free care and going out into their communities to

educate the public about the importance of oral health. In New York City, Dr. Bernard Fialkoff held an event to

engage students in Fall for Smiles at the Ivy League Early Learning Academy of Bayside. Senator Tony Avella

and Eric Schmitz of Patterson Dental joined him, handing out toothbrushes and toothpaste to students and

talking to them about how to care for their teeth. Dental professionals also participated in the opening Fall for

Smiles webinar, two Twitter chats, a photo contest and distributed campaign booklets and other free materials

to their communities.

Families were able to make learning about oral health fun with the Fall for Smiles activity booklets, brushing

charts and tip sheets. Older adults and their caregivers could access a tip sheet created specifically for them,

addressing the unique challenges they face when caring for their mouths. Americans of all ages shared Fall for

Smiles messages on Facebook, Twitter and LinkedIn, sharing posts by OHA and utilizing the campaign’s social

media guide.

This year’s Fall for Smiles campaign would not be possible without the generous support of our sponsors:

Dental Trade Alliance/Oral Healthcare Can’t Wait, Patterson Dental, 3M ESPE, Crest + OralB, Midmark,

Denticator, Hu-Friedy, Trident, the American Association of Dental Office Managers, OSAP and the National

Dental Association.

About Oral Health America

OHA's mission is to change lives by connecting communities with resources to drive access to care, increase health literacy and advocate for policies that improve overall health through better oral health for all Americans, especially those most vulnerable. Through Smiles Across America®, which serves 440,000 children annually, the Wisdom Tooth Project®, which reaches tens of thousands of older adults, and the Campaigns for Oral Health Equity, which prioritize oral health alongside other chronic diseases, OHA helps Americans of all ages to have a healthy mouth and to understand the importance of oral health for overall health. For more information about Oral Health America, please visit

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