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KaVo Kerr Group Unveils Five New Websites

Posted on Tuesday, November 11, 2014

November 10, 2014 -- This fall the five KaVo Kerr Group brands completed work on new web properties designed to attract, inspire, and support end-users. Gendex, a leader in dental imaging, has revamped its website, Highlights of the new site include improved, user-friendly features; responsive design that makes it easy to navigate on any Internet-ready device; content that connects users to the entire product family with ease; an enhanced support section; and a cleaner, more manageable look designed with the busy practitioner in mind. Gendex is dedicated to improving the dental practice and advancing patient care through comprehensive solutions and exceptional support. The new is a testament to that commitment.

Orascoptic, a leader in superior vision solutions for dental professionals, also launched an improved website – – that features a newly redesigned Orascoptic brand platform, product recommendations by market, and a mobile-friendly version. The introduction of a global website provides dental professionals across the world an opportunity to access product information, download literature, watch videos and schedule appointments at their convenience. Additional site enhancements include: more student-oriented content, the ability for customers to find their direct rep or distributor, and improved support through “how to” videos, FAQs and warranty information.

Aribex™ Inc., a worldwide leader in handheld X-ray technologies, announced the launch of the new tryNOMAD campaign at With its lightweight, battery-operated design, NOMAD provides the fastest workflow and most flexibility of any intra-oral X-ray. The new site makes it easy for dental professionals to request a NOMAD™ PRO 2 handheld X-ray system trial in the comfort of their practice, making it more convenient for doctors to discover the benefits of NOMAD.

Pelton & Crane, a leader in dental equipment, launched its Ergonomics Evaluation Website ( The new site provides ergonomics resources and advice from industry experts, including educational videos, and gives visitors the ability to request a free in-office ergonomics evaluation. This unique digital platform creates important context for the true value delivered by the Narrow Back Advantage.

Featuring enhanced design and functionality, the new Marus website,, is mobile-friendly and offers simple navigation that allows users to explore the full line of Marus equipment solutions. The redesigned website brings together the latest product details, images, sales brochures and more.

As more dental professionals utilize the web for product discovery, research and evaluation, KaVo Kerr Group companies will continue to prioritize the development of websites and digital tools that facilitate a dynamic learning experience that helps end-users make smart decisions about the products they bring into their dental practice.


About KaVo Kerr Group:

KaVo Kerr Group is a global portfolio of leading dental brands that share common values of Trust, Experience, Choices, Quality and Smart Innovation. Brands include KaVo, Kerr, Kerr Total Care, Pentron, Axis|Sybron Endo, Orascoptic, Pelton & Crane, Marus, Gendex, DEXIS, Instrumentarium, SOREDEX, i-CAT, NOMAD, Implant Direct, DUX Dental and Ormco. With over 500 years of combined experience and proven solutions, KaVo Kerr Group uniquely serves 99% of all dental practices. Visit for more information.

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