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FDI Launches its World Oral Health Day 2015 "Smile for Life" Campaign

Posted on Tuesday, November 11, 2014

Geneva, 5 November 2014: FDI World Dental Federation is today launching the World Oral Health Day 2015 (WOHD 2015) ‘Smile for life’ campaign to remind people everywhere about the importance of looking after their teeth and gums.


World Oral Health Day is celebrated throughout the world on 20th March each year with a wide range of awareness-raising activities organized by dentists, dental students, National Dental Associations (NDAs) and corporate partners.


Over 90% of the world’s population will suffer some form of dental disease in their lifetime but many of these can easily be treated or prevented with a good oral care routine. The WOHD 2015 ‘Smile for life’ is supplemented by the call to action ‘It’s time to…’, which campaigners can adapt to their local needs and circumstances.

Dentists at the FDI Annual World Dental Congress in New Delhi last September endorsed the ‘Smile for life’ campaign both literally and figuratively when they took turns to ‘Smile for life’ in front of WOHD 2015 campaign poster.

FDI President Dr Tin Chun Wong commented: “The ‘Smile for life’ campaign reminds us that oral disease can be prevented by practising good oral hygiene throughout life, from childhood to mature adulthood.


After tripling the number of countries celebrating World Oral Health Day between and 2013 and 2014, we are now looking to reach an even larger audience in even more countries as well as online.”

FDI’s Executive Director Jean-Luc Eiselé added: “We want to encourage everyone to celebrate this important day. Participants can download materials such as logos, posters and toolkits to plan their activities from the ‘Smile for life’ campaign website – where they can also read inspiring stories from last year’s campaign to help them plan their World Oral Health Day 2015.”


In addition, FDI confirmed that the four key global partners of World Oral Health Day – LISTERINE®, Unilever, Henry Schein and Wrigley Oral Healthcare Program – have renewed their commitment to support the campaign in 2015.


“The continued support from our partners is essential in ensuring that World Oral Health Day keeps on having a global impact, and that our message can reach as wide an audience as possible”, emphasized FDI President Dr. Tin Chun Wong.

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