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Midmark Announces 2014 Dental Sterilizer Promotion and Partnership with Crosstex®

Posted on Tuesday, April 29, 2014

DAYTON, Ohio— Midmark Corporation recently announced the 2014 Dental Sterilizer Promotion and partnership with Crosstex®. The promotion, themed Great Alone, Better Together, creates a “win-win” situation for dental professionals as two recognized industry leaders come together to deliver a complete sterilization and monitoring solution.

The promotion, which runs until June 30, 2014, offers dentists a holistic instrument processing solution with top-quality products and rebates ranging from $300 - $700, while also providing education, via the Crosstex Compliance Essentials Kit and CE course, on proper sterilization and patient safety – the upmost priority for both companies. For each eligible Midmark sterilizer purchased during the promotion, along with a sterilizer donation to Direct Relief, the customer will receive an additional $200 rebate.

“Having the right equipment and tools are two critical components for proper instrument processing; however, there is a gap between sterilization guidelines and how instruments are being processed in the dental office,” stated Cathy Klein, product manager for Midmark. “We want to provide the equipment, tools and education to ensure proper instrument processing for every dental facility.”

“Crosstex is dedicated to ensuring practices have correct products to meet CDC guidelines and ensure practice and patient safety,” stated Andrew G. Whitehead, Crosstex senior vice president of marketing and business development. “This dental sterilizer promotion helps ensure that clinicians are following appropriate infection control procedures from the very first day their equipment is installed.”

Important program dates:

Order period: April 1 – June 30, 2014

Dentist’s shipment and invoice date must be between: April 1 – July 15, 2014

Must claim incentives by: August 1, 2014

Donations to Direct Relief must be received by: August 31, 2014

For complete program details, visit For product inquiries, call the Midmark Dental Customer Experience Department at 1-800-MIDMARK and for questions regarding the promotion, call 1-800-MIDMARK, ext. 7575.

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