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Parents Be Advised: Early Childhood Products Can Have Lifelong Benefits, Consequences

Posted on Wednesday, October 9, 2013

HACKENSACK, N.J.--()--Parents have the ability to significantly impact their child’s future by simply exercising a bit of care when selecting pacifiers, bottles and feeding accessories when they are babies. Surprising to some, these types of products have the power to considerably influence a child’s oral development, which can dictate everything from their appearance to success in school, and even their overall health during the course of a lifetime. NUK®, a brand strongly committed to helping parents nurture the healthy oral development of babies, has introduced a collection of thoughtfully-designed products that help to deliver these benefits.

According to the American Academy of Pediatric Dentistry (AAPD), oral health is directly related to overall wellness. For school age children, oral problems can affect success in the classroom. More than 51 million school hours are lost each year to dental-related conditions, according to the AAPD.

“The NUK® brand provides parents with a complete, best-of-class solution for nurturing babies through important milestones,” stated Walter Lehneis, Vice-President Marketing of NUK USA. “By making a relatively small investment in the right early childhood products, parents can set their children on the right path physically and emotionally while helping to save themselves big money on curative procedures in the future.”

For more than 50 years, the globally-trusted NUK® brand has led the charge to advance healthy oral development in babies, designing products that care for little mouths beginning at birth as recommended by the American Pediatric Dental Association. The brand is renowned for designing the orthodontic nipple, which helps promote proper tooth, jaw, muscular and speech development and is used in North America’s top-selling NUK® orthodontic pacifiers and bottles.

Mimicking the natural shape of mom’s breast, all NUK® orthodontic pacifiers help babies strengthen their jaw muscles and allow for greater tongue movement -- vital for speech development. NUK® pacifiers also help promote straighter teeth by helping babies avoid thumbsucking. All NUK® bottles come with a naturally shaped, orthodontic nipple which helps eliminate confusion between breast and bottle feeding. The NUK orthodontic bottle nipple also features the NUK® Air System – a unique venting technology -- that reduces air intake that can cause painful colic and promotes better digestion for little tummies.

3 NUK® Essentials for Healthy Oral Development:



NUK® Soft OrthoStar™ Advanced Orthodontic Pacifier (MSRP: $3.99) - NEW



Innovation in pacifier technology will gift baby with lifelong benefits courtesy of the NUK® Soft OrthoStar™ Pacifier. This advanced orthodontic pacifier is made of 100% silicone and features five distinct OrthoStar™ advantages for little mouths. The flexible heart-shaped shield provides greater comfort while the nipple mimics the shape of mom’s nipple during breastfeeding. To encourage healthy oral development, the scoop nipple cavity maximizes tongue movement to build strength, and a thinner neck lessens jaw pressure while integrated channels lessen palate pressure. Winner of 2012 Mom’s Choice Award for Pacifiers/Teethers. Available in a variety of colors. Available in silicone, 0-6 months.






NUK® TrendLine Dots Orthodontic Bottle 10-oz. (MSRP: $5.49)



Lend a touch of style to feeding time and a bit of grace to post-feeding time! This hot new orthodontic bottle features the NUK® brand’s unique orthodontic nipple for healthy oral development, plus the NUK® Air System which reduces colic. Great looking bottle styles coordinate with like-named pacifiers and learner cups, and are available in a variety of colors as well as in a smaller 5-oz size.






NUK® Babytalk Learner Cup 5-oz. (MSRP: $7.99) - NEW



Babies start learning language in the womb, and can even cry in different accents as early as three days after birth. Show off your baby’s smarts with the NUK® Babytalk Learner Cups – and help her transition to sippy cups in style. The spill-proof, soft spout is designed to be gentle on gums and the removable easy-grip handles with anti-slip grips make it easy to sip, travel, and learn all at the same time!


These NUK® essentials are available at retailers including Walmart, Target, Babies R’ Us and Special savings are available at Learn more at

About NUK® USA

The NUK USA family of brands includes NUK®, Freshfoods™ and Gerber® Graduates® Feeding products that help promote the healthy development of infants and toddlers. For more than 50 years, NUK® has been making leading and innovative baby care and feeding products including pacifiers, bottles, breastfeeding accessories, tableware, sippy cups and oral care products. NUK USA is owned by Jarden Corporation, a leading provider of a diverse range of consumer products sold globally.

About Jarden Corporation

Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit

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