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Inside Dentistry eBook

Practice Growth in the Digital Age

Monday, January 23, 2017

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  • The three top marketing trends for small business are: growing use of social media; marketing automation; and customized content.
  • Attention to detail in your online presence is an essential component of your professional reputation, as important as the look of your office.
  • Practice marketing is not one channel—it’s multiple moving parts.

Where are your new patients today? Staying ahead of practice marketing trends is critical, but not what you were trained for. Do you have a plan to manage your reputation and ratings, email marketing, social media, search rankings, and all the other programs you absolutely need to keep pace with?

The scope and variety of marketing opportunities can have a downside for busy practices. Potential patients can easily see where you have failed to update your social media and website, respond to negative reviews, or correct incomplete information.

Rather than trying to become marketing experts, stretching you or your staff thin, or making perfunctory attempts, you can integrate, automate, and stay on track with the right software solutions.

Even if you have no marketing experience, you can get ahead of the trends by leveraging a comprehensive program that helps you reach patients where they are today. Learn how all-in-one solutions can keep you in control of your marketing efforts without adding to your workload.

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