Inside Dentistry eBook

New Products, New Patients: The Economics of Dental Appliances

October 31, 2017

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KEY TAKEAWAYS:

  • Educating your patients and the community and building value for custom sports mouthguards will attract more people and referrals to your practice.
  • Custom-fitting whitening trays and clear retainers will meet and exceed the esthetic, maintenance, and functional needs of your patients. 
  • By fabricating splints for bruxism and TMJD in your office, you will have more control over the process, assuring the best results.

Imagine you were the only dentist in your geographic area that offered a specific, much-needed service. With little or no competition, your practice would most likely attract new patients specifically for that procedure, once you advertised its availability.

One straightforward path to differentiating your office is to develop and promote an area within your practice that encourages new patient acquisition. For example, in-office appliance fabrication is a distinctive, affordable way to expand your services without a major investment for training or equipment.

Learn more about how to meet the market demand for clear retainers, sports mouthguards, TMJ splints, temporaries for crown and bridge, denture repairs, and whitening trays, along with detailed instructions on in-house fabrication with affordable, operator-friendly thermoforming equipment.

 

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