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Inside Dentistry eBook

Clear Aligner Therapy: How Dental Practices Can Maintain Success in the New Era of Patient Care

Payam C. Ataii, DMD

Friday, July 30, 2021 - Expires July 31, 2024

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  • Describe the changing clear aligner market.
  • Accurately identify patients who may benefit from aligner therapy.
  • Determine how the hybrid clear aligner model is advantageous for traditional dental practices. 

Dental consumers are increasingly seeking dental services, such as clear aligner therapy, that are more convenient and affordable and that reflect their purchasing habits, which have increasingly shifted to online shopping. A few clear aligner companies have achieved success by implementing direct-to-consumer campaigns and creating consumer demand for clear aligners, utilizing a business model that has been disruptive to traditional dental and orthodontic practices. 

By adopting a hybrid model, dental providers may strike a balance between providing traditional dental services and offering patients more convenient and affordable aligner therapy. In partnering with a clear aligner company to provide a hybrid approach, dental providers are enabled to maintain the success of their practice in a changing marketplace.

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