Inside Dentistry
October 2016
Volume 12, Issue 10

Rocking it at The Ultimate Dental Meeting

Beginning on August 11 at the Rosen Shingle Creek Resort in Orlando, thousands of attendees participated in SIROWORLD, a 3-day educational extravaganza.

Thousands of doctors, hygienists, lab technicians, front office managers, office assistants, and countless other dental professionals converged on Thursday, August 11 at the Rosen Shingle Creek Resort in Orlando to experience SIROWORLD, the ultimate dental meeting. A 3-day educational extravaganza, SIROWORLD offered attendees groundbreaking general sessions, innovative and informative breakout sessions, copious networking opportunities, and astonishing entertainment for all who attended this inaugural event.

Throughout the meeting, Dentsply Sirona, Inc., The Dental Solutions Company™, provided dental professionals—both national and international—opportunities to gain new ideas and innovative means to better build and manage their practices. Attendees came away with invaluable, necessary, and applied practices and education, as they learned from industry-leading clinicians and influential business icons.

The first event of its kind, SIROWORLD was designed to not only attract dentists practicing or interested in CEREC, but to also shine a spotlight on all aspects of digital dentistry, including CAD/CAM, imaging, implantology, orthodontics, endodontics, periodontics and hygiene, restorative dentistry, prosthetics and lab, practice management, and more.

Education First

SIROWORLD comprised 11 specialized edu­cational tracks with approximately 200 breakout sessions led by more than 150 clinical, business, and marketing experts. The groundbreaking general sessions and track-specific breakout sessions offered up to 18 CE credits. Attendees were able to choose breakouts that best suited their professional needs by attending specific sessions within one track or mixing and matching sessions within multiple tracks.

Providing the best that digital dentistry has to offer, Dentsply Sirona enlisted some of the industry’s top-notch clinical speakers, including Tarun Agarwal, DDS; Todd Ehrlich, DDS, FAGD; August de Oliveira, DDS; Mike Skramstad, DDS; and many more.

“Education is the top priority at SIROWORLD; therefore, selecting the perfect thought leaders to engage our event attendees is of the utmost importance,” said Dentsply Sirona’s Director of Clinical Affairs and SIROWORLD Dr. Michael DiTolla. “SIROWORLD speakers are selected for their fresh and innovative ideas. We want to provide our attendees with new and state-of-the-art clinical education while connecting them with elite thought leaders from extensive scientific and medical backgrounds.”

Signature Events

On Thursday, entrepreneurial business tycoon, founder of Virgin Group, branding expert and staunch philanthropist Sir Richard Branson sat down with Dr. DiTolla for an entertaining and interactive discussion about advancements in technology, his struggles and triumphs throughout his journey, and his non-profit organization, Virgin Unite, while engaging an enamored crowd. Branson then used his platform to answer questions from the audience during a moderated Q&A, crafting an even more personal and interactive experience for the crowd.

“It was truly incredible to hear him [Branson], a globally-recognized businessman with his own multimillion dollar empire, be enthusiastically conversational with those in the audience,” said founder of 3D Dentists Dr. Tarun Agarwal.

Following Branson’s Q&A session, attendees strolled over to the Welcome Reception, which was held on the tradeshow floor, to mingle, eat, drink, and relax before heading over to enjoy revered comedian Jerry Seinfeld, who performed a private standup act for attendees.

During the event’s evening activities at the Rosen Shingle Creek Resort, the Grammy-Award nominated band OneRepublic delivered an epic exclusive live concert—an energetic performance that had attendees on their feet through the entirety of the show.

Daytime fitness activities included the “Go for the Gold” fun run in the spirit of the Summer Olympics and an invigorating fitness workout with Tao Bo® creator Billy Blanks. Also during the day, attendees were found on the 95,000 square-foot tradeshow floor where top vendors and exhibitors showcased the latest and greatest in dental products and services.

To wrap up the 3 days, attendees celebrated at the Ultimate Glow Party. Arriving in their brightest neon dress and some in creative costumes, guests partied the night away in a space filled with black lights, an LED dance floor, and plenty of entertainment. Glow sticks, glow tattoos, glow jewelry, and more helped complete their outfits and transcend the evening into a glowing dance party. Dynamic and energetic local band Hot Property performed top hits throughout the night for partygoers to dance to and enjoy before heading home on Sunday.

More to Come

During SIROWORLD 2016, Dentsply Sirona was pleased to announce that next year’s event, Dentsply Sirona World 2017, will be back in Las Vegas, Nevada, at the Venetian and Palazzo hotel from September 14-16. For more information or to register, visit www.dentsplysironaworld.com.

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