Inside Dentistry
Nov/Dec 2006
Volume 2, Issue 9

Industry Insider

ADEA 2007 Awards Program Announced

The ADEA, in conjunction with its corporate partners, is pleased to announce its 2007 Awards, Fellowships, and Scholarships. Variety, inclusiveness, and excellence are hallmarks of the ADEA awards program, which includes student scholarships, recognition of teaching excellence, and funding for fellowships. More detailed information about the ADEA awards programs can be found at www.adea.org/awards/default.htm. Be sure to check the requirements and deadline of the award for which you are applying. Some deadlines are as early as December 1, 2006.


ADEA/Listerine PreventiveDentistry Scholarships
Twelve $2,500 scholarships will be awarded to predoctoral students who have demonstrated excellence in preventive dentistry.

ADEA/Crest Oral-B Laboratories Scholarship for Dental Hygiene Students Pursuing Academic Careers
Two $2,000 scholarships will be awarded to dental hygiene students pursuing academic careers.

ADEA/Sigma Phi Alpha Linda DeVore Scholarship
This is a $1,000 scholarship recognizing an individual pursing allied dental education study at the bachelor’s, master’s, or doctoral degree level.


ADEA/Colgate-Palmolive Allied Dental Educators Fellowship
This award is a $4,000 stipend for participation in the ADEA Leadership Institute OR a 3-month fellowship at the ADEA in Washington, DC.


ADEA/GlaxoSmithKline Sensodyne® Excellence in Teaching Award
This is a $2,500 award to be used to enhance teaching efforts.

ADEA/Pfizer Inc/Enid A. Neidle Scholar-in-Residence Program for Women
This award is a $6,000 stipend to pursue a cumulative 3-month fellowship at theADEA in Washington, DC, researching issues affecting women faculty.


ADEA/Sunstar Butler Company Harry W. Bruce, Jr., Legislative Fellowship
This award is a $15,000 stipend to pursue a cumulative 3-month fellowship at the ADEA in Washington, DC, working on issues on the legislative agenda.

ADEA/William J. Gies Foundation William J. Gies Education Fellowship
This award is a $10,000 stipend to pursue a cumulative 3-month fellowship at the ADEA in Washington, DC, researching issues facing dental education.

ADEA/ADEA Council of Students/VitalSource Technologies, Inc, Junior Faculty Award
This $2,500 award is to be used to enhance teaching, research, or service efforts, or a combination of all of these.


ADEA/Zimmer Dental Implant Education Teaching Award
This $25,000 award recognizes excellence and innovation in implant dentistry education.


ADEA Photography Awards
Cash prizes will be awarded for telling the dental education story in images.

Award recipients will be recognized at the 2007 ADEA Annual Session and Exhibition in New Orleans, Louisiana, on March 17-21. Please contact Monique Morgan, ADEA Awards Administrator, at (202)289-7201 or morganm@adea.org for additional information.

Dental EZ® Group’s Vickie Waitsman Elected Chairperson of the Dental Trade Alliance
DentalEZ Group has announced that Vickie Waitsman, Vice President?General Counsel, was recently elected to serve as Chairperson of the Dental Trade Alliance (DTA) Board of Directors during the Association’s Annual Meeting in Lake Tahoe, NV.

DTA is the largest trade association in the dental industry and has a tremendous impact on many aspects of the profession, including strong relationships with the American Dental Association and other dental organizations worldwide.

According to Fred Freedman, Director of Marketing, “In my opinion, Vickie has already shown tremendous leadership by chairing the DTA Task Force on Trade Shows to provide greater direction for future dental meetings. Vickie can unite different factions and shows great tenacity for taking on the tough issues facing the dental trade.”

As chair for the DTA Board of Directors, Ms. Waitsman will be responsible for setting the agenda for the association for a full year, presiding over the Board of Director Meetings, representing DTA at all major dental functions and speaking before other dental associations.

“I am proud and honored to be elected as the Chair of the DTA,” said Ms. Waitsman. “My goal will be to enhance and promote the businesses that represent the dental trade, in addition to providing better value through metrics at dental shows, better programs for trade members and improving relationships with the various dental societies and organizations around the world.”

Cadent iTero™ Digital Impression System to Make New York Debut at GNYDM
After more than 3 years of rigorous clinical testing and over 2,000 restorations successfully inserted, Cadent, Ltd, is excited to announce that the Cadent iTero Digital Impression System will be introduced in the New York area at the Greater New York Dental Meeting (GNYDM) in November. iTero is an integrated, digital impression system for dental professionals. Designed to replace the uncomfortable and imprecise method of conventional impression taking, iTero offers significant benefits to dentists, patients, and laboratories.

iTero, powered by proprietary imaging technology, enables the dentist to take a 3-dimensional (3-D) digital scan of a patient’s mouth, make adjustments, and then transmit an electronic file to the laboratory where a final restoration is crafted with unprecedented precision and accuracy.

“Anyone who has ever had crown or bridge work done will appreciate the significance of making traditional trays and materials obsolete,” said Tim Mack, VP & General Manager for Cadent. “iTero simply and elegantly captures a highly detailed, 3-D scan of the patient’s mouth which is displayed real-time while the patient is still in the chair. Dentists laud the visibility iTero offers them.” Cadent will be offering hands-on demonstrations of iTero at Booth #4223 at the GNYDM at the Jacob K. Javits Convention Center in New York City, November 26?29, 2006, during normal show hours. Dental practitioners are invited to stop by and sample the technology. “We expect iTero to become the standard of care in the dental industry and that iTero will make a lasting first impression,” adds Mack. Information on Cadent and its products can be found at www.cadent.biz.

OraPharma and Hu-Friedy Launch Co-Marketing Program to Promote Periodontal Disease Awareness

OraPharma, Inc, manufacturers of ARESTIN®, recently launched a unique co-marketing agreement with Hu-Friedy® Mfg Co, Inc, for the purpose of increasing the diagnosis and treatment of periodontal disease.

Under the terms of the agreement, OraPharma will distribute more than 10,000 specially assembled, co-branded sample kits to dental professionals throughout the United States. Each kit will contain Hu-Friedy’s popular Colorvue® replacement plastic probe, periodontal disease information and a coupon good for the Colorvue probe replacement tips.

According to Chantel Willis, Associate Market Leader, Diagnostics, of Hu-Friedy, “The Colorvue probe’s vivid yellow tip with black markings increases visibility and provides more accurate periodontal assessments. We believe that providing dental professionals with a Colorvue sample will encourage them to conduct a thorough six-point probing during each patient visit.”

The OraPharma/Hu-Friedy sample kits began shipping in mid-June. For more information call your local OraPharma account manager or log onto www.arestin.com. Visit OraPharma at www.orapharma.com and Hu-Friedy at www.hu-friedy.com.

Sirona Dental Systems Introduces inLab inSights
Sirona Dental Systems, the world’s leading producer of dental CAD/CAM systems, is pleased to introduce its inaugural newsletter entitled inLab inSights. Designed exclusively for inLab® owners, each issue contains informative articles and updates pertaining to Sirona’s CAD/CAM laboratory applications.

Specifically, the goal of the newsletter is to provide inLab owners with the latest CAD/CAM news in order to get the most out of their inLab Systems and remain on the cutting edge of technology. Each edition will contain information on the latest additions and improvements to inLab provided by Sirona and its partners, including Vident™, Ivoclar Vivadent®, and Patterson Dental Supply. Readers will also be updated on new products, services, and offerings from Sirona.

Also included in each issue is an advice column called “Tech Talk” that provides answers to the laboratory technician’s most commonly asked questions, courtesy of Sirona’s technical support team. In addition, a complete list of all upcoming inLab events is posted in each newsletter.

inLab inSights’ hard-copy newsletter will be mailed to each inLab owner, and is also available via e-mail through www.inlab.com.

3i Receives Prestigious Business Award

3i, a global supplier and manufacturer of dental implants with headquarters in Palm Beach County, Florida, received the Governor’s Business Diversification Award for Export Excellence from Gov. Jeb Bush at a ceremony in Tallahassee on September 18.

“Florida’s economy continues to lead the nation thanks to the commitment and success of excellent companies such as our award winners and nominees,” Bush said in a release. “I am confident that with their engagement, we will continue to be a model of economic prosperity.”

The awards program, developed by Enterprise Florida Inc, is designed to recognize companies for their efforts to diversify and enrich the state’s economy by creating high-wage jobs and investing in their communities. Florida companies competed for awards in five leadership categories including business expansion, entrepreneurship, export excellence, innovation, and newcomer. Each nominee competed with other companies, organizations, colleges, and universities in similarly sized markets.

“These companies have demonstrated exceptional innovation and dedication to Florida’s economic growth, increasing capital investment and promoting positive corporate citizenship,” said John Adams, president and chief executive officer of Enterprise Florida, in a release.

Esthetic Continuing Education Program Announces Opening of Center in Chicago

The Hornbrook Group has announced the opening of a centralized location in Chicago, Illinois. In partnership with Manus Northwestern, The Hornbrook Group will operate the majority of their cutting-edge, hands-on programs in the spacious, state-of-the-art, 25-operatory clinic on the 35th floor of the Omni Building on Michigan Avenue at The Hornbrook Group Center for Advanced Clinical Education.

“The decision to really centralize to primarily one location makes it easier for participants to plan their educational calendar and creates a great destination. Chicago is an incredible city, easy and affordable to get to, with so much to offer—enhancing an already life-changing experience,” says CEO David Hornbrook, DDS, FAACD. “The Center will be equipped with state-of-the-art NSK Electric Handpieces, Ivoclar’s Odyssey Diode Lasers, Hoya Con Bio’s Erbium YAG Lasers, Blue Phase cordless LED Curing Lights, and more.”

The Hornbrook Group Center will offer 23 courses in 2007 including Comprehensive Advanced Aesthetics, Full Mouth Rehabilitation, a continuum of three Occlusion courses, Implant Placement, Laser Training, Team Programs, Digital Photography, and Marketing.

The Hornbrook Group provides hands-on advanced continuing dental education in a unique live-patient setting. Voted one of the top three cosmetic dentists by his peers, Dr. Hornbrook, a pioneer in postgraduate education, has amassed a notable team of clinicians from around the country to teach practicing dentists the advanced concepts of esthetic and functional dentistry.

For more information on The Hornbrook Group Center for Advanced Clinical Education, course information, or dates, contact 1-866-467-6276 or go to www.hornbrookgroup.com.

Brasseler USA Conducts 2006 International Sales Conference

The Hyatt Regency, Lake Las Vegas Resort was the site for Brasseler USA’s 2006 International Sales Conference, “Making Each Other Successful,” held from June 22nd to June 25th.

Brasseler USA has been one of the fastest growing companies in the dental industry during the past 3 years, resulting in significant expansion in the number of field sales and support personnel throughout North America during that time. Accordingly, the 3-day conference began with a welcome patio reception during which the Brasseler USA field sales personnel from the Dental and Medical segments and Savannah-based headquarters had the opportunity to meet new team members as well as reconnect with long-time colleagues. After the reception and dinner, president and CEO Don Waters welcomed attendees, congratulated them on the success of the business, and reviewed the significant progress Brasseler USA has experienced.

The 2006 conference included the presentation of a new Brasseler USA corporate video, “Proud Heritage...Promising Future,” which reviewed the company’s establishment in 1976 and its evolution from a manufacturer of diamond and carbide cutting instruments, designed according to the detailed specifications of its late founder, Peter Brasseler II, to its market-leading position today. With extensive product ranges in rotary cutting instruments, polishers, handpieces, and related dental power systems, endodontics, preventative care, oral surgery, dental laboratory, and medical orthopedic power systems and cutting instruments, Brasseler USA in 2006 is the largest provider of branded dental instrumentation in North America.

The conference also included significant time devoted to training sessions on sales processes, territory management, new products and programs, teamwork, and regional sales planning.

The conference concluded with the 2006 sales awards ceremony and presentations by Matt Whelan, vice president of marketing and sales, and Don Waters on the future strategic direction of Brasseler USA.

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