Inside Dentistry
Jul/Aug 2006
Volume 2, Issue 6

Industry Insider

Ivoclar Vivadent Introduces New Employees at Amherst Office
Ivoclar Vivadent, Inc. announces the hiring of several employees at the Amherst, New York, location. Chad Ashby, Nathan Courtney, and Erick Biehl join Ivoclar as territory sales managers. Ashby will be responsible for the sales territory that includes Houston, Austin, and San Antonio, Texas. Courtney will be responsible for the sales territory of the state of Indiana and has over 4 years of outside sales experience. Biehl is responsible for the sales territory that includes the state of Oregon.

Gregg Huller joins Ivoclar as a communications specialist. Prior to joining Ivoclar, Huller was an operations supervisor at Meritain Health and previously held the title of manager of media relations for the Buffalo Sabres of the National Hockey League.

Lisa Stronka begins at Ivoclar as marketing manager - metal ceramics & equipment. Stronka has several years of marketing experience with Ingram Micro as a marketing development representative.

Clayton Westberg joins Ivoclar as an associate marketing manager - clinical. Westberg has previous product marketing and research experience from Fisher Price.

Ivoclar Vivadent is a leading international manufacturer of high quality materials used in dentistry, including complete systems for both the dentist and the laboratory. The company offers a full range of products for preventive, restorative, and prosthetic dentistry in more than 120 countries.

3M Unitek to Distribute IMTEC’s Anchorage Device System for Orthodontic Treatment

3M Unitek and IMTEC Corporation have announced an agreement naming 3M Unitek as the exclusive worldwide distributor of the IMTEC® Ortho-Implant, a state-of-the-art temporary anchorage device system for orthodontic treatment.

Waldemar B. Szwajkowski, president and general manager of 3M Unitek, said, “This partnership is a unique opportunity to leverage IMTEC’s expertise as an oral implant manufacturer and 3M Unitek’s orthodontic knowledge and global reach to the benefit of orthodontic professionals and their patients worldwide.”

Dr. Ronald A. Bulard, Chairman of the Board, IMTEC Corporation, added, “We’re excited about aligning IMTEC with 3M Unitek to serve a rapidly growing global market for orthodontic products. Our FDA-listed ortho-implant has been on the market for 2 years and has been well received by orthodontists. 3M Unitek’s expansive distribution network will make this unique product available to countless orthodontists around the world, and their patients will certainly benefit from it.”

Founded in 1990, IMTEC Corporation designs, develops, manufactures, and markets a complete range of high-quality dental specialty products for the global dental market. Among the many products offered by the company, the IMTEC® Ortho Implant is a mini-screw implant designed to facilitate orthodontic anchorages a part of orthodontic treatment to straighten teeth.

3M Unitek is a worldwide leader in the manufacture and supply of orthodontic products and services, providing products such as Clarity™ Ceramic Brackets, SmartClip™ Self-Ligating Brackets, the APC™ Adhesive Coated Appliance System and the MBT™ Versatile+ Appliance System.

Matt Whelan Promoted to VP Sales and Marketing at Brasseler USA

Matt Whelan, formerly director of sales and marketing for Brasseler USA Dental, has been promoted to vice president, sales and marketing, of Brasseler USA. In his new position, Whelan is responsible for all sales and marketing activities in both the dental and medical business segments worldwide. Whelan is a graduate of the University of Georgia, with 17 years in the dental profession with KaVo, American Dental Cooperative, and Brasseler USA.

Personal Products Company Names Lyn S. Soloway Product Director of Professional Oral Care

Personal Products Company announced that it has named Lyn S. Soloway as product director, professional oral care. Personal Products Company’s Professional Oral Care business is targeted at dental professionals who include dentists, hygienists, and dental assistants.

In this position, Ms. Soloway will be responsible for the strategic and tactical leadership of the Professional Oral Care franchise, which includes REACH® Toothbrushes, Johnson & Johnson REACH® Dental Floss, ACT® Rinse, and the REACH® ACCESS® Daily Flosser. She will also be responsible for integrating and establishing a marketing plan for the professional line of REMBRANDT® whitening products.

Previously, Soloway was the senior product manager at OraPharma, Inc., a specialty pharmaceutical company owned by Personal Products Company’s parent, Johnson & Johnson, which discovers, develops, and commercializes therapeutics for oral health. During her tenure at OraPharma, she was part of the marketing team responsible for developing strategies and initiatives for increasing the awareness of pe

riodontal disease as well as standardizing the use of locally administered antibiotics such as ARESTIN® (minocycline hydrochloride) Microspheres, 1 mg, as part of an effective periodontal disease treatment protocol.

“We are very pleased to keep proven talent such as Soloway within the Johnson & Johnson family of companies,” said Caitlin Pappas, vice president, professional sales and marketing. “She will be instrumental in making Johnson & Johnson Oral Health Products the leading oral health care company among dental professionals and taking the REMBRANDT® brand to the next level.”

Soloway is a graduate of Pennsylvania State University, where she has earned multiple degrees, including an MBA with a concentration on new ventures and entrepreneurial studies and a BS in health policy and administration.

BioDental Modeling Inc. Adds New CT Scan and Surgical Guide Partners
With the growing acceptance of its BioDental™ models for advanced implant planning and placement, Biomedical Modeling Inc. is adding new partners to a growing list that includes C-Dental X-Ray, Inc., with 11 dental scanning centers throughout California, and the Harvard Dental Center at the Harvard School of Dental Medicine in Boston.

In Manhattan, New York, APW Dental Services is partnering with Biomedical Modeling to provide dental practices with cone-beam CT scanning to create anatomically accurate models of a patient’s mandible or maxilla. These models clearly distinguish between bone and soft tissue while clearly modeling teeth, roots, sinus features, and the inferior alveolar nerve channel to help both surgeon and restorative dentist visualize, plan, and place dental implants.

Marotta Dental Studio in the New York area and Sequence Dental in Nevada are partnering with Biomedical Modeling to fabricate custom drill guides. Instead of using complex software, surgeons can now drill a BioDental model to show exactly where implants will go so drill guides can be made to the exact position, depth, and angle required.

According to Biomedical Modeling, in addition to using BioDental models for single or multiple tooth replacement, many dentists are adopting them as a standard practice modality for totally edentulous cases where the molars have been missing for years and there has been bone shrinkage. The use of BioDental models not only improves communications among the surgeon, restorative dentist, and dental lab, but they are also invaluable in explaining implant procedures to the patients to build a feeling of trust and confidence.

Brasseler USA holds National Sales Conference

Brasseler USA held its 2006 National Sales Conference at the Hyatt Regency Resort in Lake Las Vegas, Nevada, June 22 - 26. This national sales and marketing meeting included all Brasseler USA field sales personnel in North America and key personnel from both the Savannah, Georgia headquarters and Ventura, California manufacturing facilities.

The conference kicked off with an evening reception, with President and CEO Don Waters welcoming attendees and reviewing 2005 company highlights. Matt Whelan, vice president of sales and marketing, and Colan Rogers, national sales manager, also presented performance awards to an assortment of top sales representatives and managers.

A combination of educational and team-building events, the conference also served as a platform to enhance communication between the sales, marketing, finance, and operations areas of the organization, with numerous educational breakouts held throughout the 3-day event.

600th Sirona inLab System Installed in North America

Sirona Dental Systems, the world’s leading producer of dental CAD/CAM systems, announced that the 600th inLab system was recently installed in North America.

According to Norbert Ulmer, marketing and sales manager for Sirona’s inLab Division, “Our recent sales momentum can be attributed to two main factors: The increased acceptance of CAD/CAM technology in general and the recognition of inLab as the most advanced and affordable CAD/CAM system on the market.”

Designed with the specific requirements of dental laboratories in mind, the inLab System has the ability and versatility to fabricate restorations ranging from a single crown to a six-unit bridge.

“We selected inLab for a variety of reasons” said Chad Rogers, the 600th inLab customer and owner of Professional Dental Lab Group in Elkhart, Indiana. “inLab provides us with the ability to use a variety of materials and also save substantially on the labor needed to produce inlays, onlays, and full contour crowns. In addition, the excellent tech support helped us get up, running, and milling in a very short time.”

Supported by leading material providers including VITA®, Ivoclar Vivadent®, and 3M™ ESPE™, the inLab System offers an extensive range of materials and veneering porcelains to satisfy the esthetic and functional attributes of any clinical indication.

Sterngold Dental Increases its Sales Team

Sterngold Dental, LLC, announces the addition of 10 sales representatives. The new sales team will be divided by geographic territory. The focus of this team will be to manage direct sales activity and focus on “new” business for the ERA® Implant product line.

“We have experienced tremendous growth with the ERA Implant product line and we are very excited about the addition of these new sales reps,” said Dave Sklarski, president of Sterngold. “With this new team, we will be able to maintain a high level of customer intimacy and support our customer base in gaining a competitive edge in the dental implant market. With a strong team in place, I feel confident Sterngold will further grow its market share and broaden sales opportunities.” For information on all of Sterngold Dental’s products, including the ERA Implant line, visit www.sterngold.com.


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