Created with practice management professionals in mind, the free online community is dedicated to improving dental practice production by increasing the number of new patients who go to the dentist and accept treatment.
Positioned as ‘The New Patient Destination for Dentistry,’ Dentistry.com’s main purpose is to maximize practice production by building stronger relationships between dentists and patients. It features a search engine for patients that supports filtering by a number of criteria, including insurance network – one of the top ways patients choose a dentist. Additionally, the site offers a comprehensive directory of dental practices across the country and provides patients with the ability to schedule appointments online.
The website capitalizes on the shift of consumers to making booking decisions based on consumer reviews and the ability to make an appointment online. "People live and conduct all their business on their phones today. Dentistry is challenged because it has not embraced this new mobile-centric reality. Complicating things is the fact that consumers don't value dentistry as they do more trendy healthcare pursuits like yoga and meditation," said Brian McCarthy, Executive Vice President of Dentsply Sirona's subsidiary Futuredontics and leader of the Dentistry.com project team. "Dentistry.com is the online destination where the industry can band together to elevate the perception of dentistry to its proper place in healthcare."
Practice management professionals are invited to claim their dentist’s profile for free on Dentistry.com’s directory of dental practices. Practice managers can manage their dentist’s page on the site where they can list information about their staff, their practice, and other relevant information that would assist patients regarding their search. Dentistry.com’s time-saving ”set it and forget it” design is so easy to use that practice profiles can completed and “live” in just five minutes.
Dentistry.com offers access to national and local audiences, improves website SEO, and helps dentists connect with more new patients by listing services, insurance plans, business hours and more. Most importantly, the site enables patients to schedule appointments online which is a proven way to keep practice schedules full.
In the near future, Dentistry.com will roll out more features, including treatment plan acceptance tools and enhanced practice profiles. For more info, please visit www.dentistry.com or go to Claim My Practice to complete a free profile.
Dentistry.com is an all-new, free online platform that’s dedicated to improving the state of dental health in this country by increasing the number of new patients who go to the dentist and accept treatment. It is a sister brand of 1-800-DENTIST® and part of Futuredontics®, a wholly owned subsidiary of Dentsply Sirona. Dentistry.com’s goal is to elevate dentistry to its proper place in healthcare as a valuable tool in preventive medicine by helping consumers find a trusted dentist who can help be their health advocate.
In recognition of Cosmedent’s support, the UIC College of Dentistry recently dedicated the Cosmedent Innovation Learning Space on October 29th. The dedication was hosted by the Dean, Dr. Clark Stanford and Mark J, Valentino, the Associate Dean for Advancement plus the faculty who recognized the gift of Cosmedent’s co-founders, Dr. Buddy Mopper and Michael O’Malley. Cosmedent stands behind UIC’s mission of Changing the Future of Oral Health. This new, intimate learning space fosters the sharing of knowledge, creativity, innovation among students and inventive teaching by the faculty. Cosmedent is happy to contribute to fostering the growth of dental students and looks forward to a long partnership with UIC ahead.
The AAE is proud to announce the 2019 recipients of its most prestigious awards, to be presented at the Association’s annual meeting in Montréal this April.
“We are honored and thrilled to announce the winners of our top awards and to celebrate their achievements in the endodontic specialty,” said AAE President Dr. Patrick E. Taylor. “These five AAE members stood out as leaders within the research, education and service communities, and we are incredibly proud to be presenting them with these awards.”
The award winners, listed below, will officially be recognized during the AAE’s annual meeting, known as AAE19. Guests of the award recipients and others who plan to attend the meeting —April 10-13 — can register online now at aae.org/aae19. Early registration is encouraged, and the deadline is March 1.
Louis E. Rossman, D.M.D. (pictured), will receive the Edgar D. Coolidge Award, AAE’s highest honor, in recognition of his extraordinary leadership and exemplary dedication to dentistry and endodontics. Dr. Rossman is a clinical professor of endodontics and overseer at the University of Pennsylvania School of Dental Medicine.
Known to his friends as “Luigi,” Dr. Rossman is never one to back down from a challenge —from complicated root canal treatments to mountain climbing. He is a past president of the AAE, the Foundation for Endodontics and the American Board of Endodontics, and a graduate of the University of Pennsylvania School of Dental Medicine and the University of Pennsylvania School of Dental Medicine specialty program in Endodontics.
Markus Haapasalo, D.D.S., Ph.D., is the winner of the Louis I. Grossman Award for cumulative publication of significant research studies that have made an extraordinary contribution to endodontology. Dr. Happsalao is active in various dental organizations and has authored or co-authored over 200 scientific articles in peer-reviewed journals. He served as head of the Department of Oral Biological Medical Science at the University of British Columbia. Dr. Haapasalo has served as an editor on several endodontic and dental journals, including the Journal of Endodontics.
Glenn R. Walters, D.D.S., B.D.S., is the winner of the Calvin D. Torneck Part-Time Educator Award, recognizing his contributions to endodontics through his dedication as a part-time educator. He currently teaches at The University Texas Health and Science Center in San Antonio and he has held dozens of leadership positions on various boards and at a variety of academic institutions.
James D. Johnson, D.D.S, M.S., is the winner of the I.B. Bender Lifetime Educator Award, presented to an individual whose contributions to endodontics in the field of education have demonstrated excellence through selfless commitment to full-time educational pursuits, and whose contributions have instilled in students the desire to pursue excellence in their careers. Dr. Johnson is professor and chair of University of Washington’s School of Dentistry and a past president of the American Board of Endodontics. He received his D.D.S. degree from Northwestern University and served in the U.S. Air Force as a dental officer.
Avina K. Paranjpe, B.D.S, M.S., Ph.D., M.S.D., is the winner of the Edward M. Osetek Award, which is presented to a full-time educator with less than 10 years of teaching experience, who has earned the esteem and respect of students and faculty associates. She is an associate professor in the Department of Endodontics at the University of Washington and a part of the 2018-19 American Dental Education Association Leadership Institute.
To learn more about the AAE, AAE19, or for a complete biography of any of the award winners, please contact the AAE by phone at 800-872-3636, by email at email@example.com or visit aae.org. The AAE also maintains social media pages on Facebook, Twitter, Instagram, YouTube and LinkedIn.
About the American Association of Endodontists
The American Association of Endodontists, headquartered in Chicago, represents more than 8,00 members worldwide. Endodontics is one of nine dental specialties formally recognized by the American Dental Association. The AAE, founded in 1943, is dedicated to excellence in the art and science of endodontics and to the highest standard of patient care. The Association inspires its members to pursue professional advancement and personal fulfillment through education, research, advocacy, leadership, communication and service.
The American Association of Endodontists continues to make great strides forward when it comes to creativity and communications excellence. The AAE is proud to announce it has received 15 MarCom Awards — its most awards in a single year to date — recognizing outstanding achievement by creative professionals involved in the concept, design and production of marketing and communication materials.
“These awards serve as visible recognition of taking an excellent idea and applying award-winning written, and graphic concepts,” said AAE Executive Director Kenneth J. Widelka. “They are encouraging indications of our success this year. We are very pleased at the recognition, and our team has plans for more exciting, innovative work next year.”
The MarCom Awards honor excellence in marketing and communication, while recognizing the creativity, hard work and generosity of industry professionals. They have evolved into one of the largest, most-respected creative competitions in the world. Each year, about 6,000 print and digital entries are submitted from around the world.
The awards are listed below:
AAE 2017-2018 Year in Review Video
AAE19 in Montreal Video
Superhero poster for Root Canal Awareness Week
Superheroes of Saving Teeth: USA Today online ads
Superheroes of Saving Teeth: USA Today print ads
Patients Website on AAE.org
Endo on Demand Mailer
Superheroes of Saving Teeth – print media
Root Canal Awareness Week Website –Public Awareness
Foundation for Endodontics 2018 Initiatives Video – Non-profit
Foundation for Endodontics 2018 Initiatives Video – Corporate Image
Take a Glimpse Inside – Corporate Video for Annual Meeting
Foundation FOCUS – Non-profit Publication
“This is a great way to benchmark ourselves against other creative organizations in the corporate and association industries,” Widelka continued. “Our success would not have been possible without our hard-working staff and members!”
About the American Association of Endodontists
The American Association of Endodontists, headquartered in Chicago, represents more than 8,000 members worldwide. Endodontics is one of nine dental specialties formally recognized by the American Dental Association. The AAE, founded in 1943, is dedicated to excellence in the art and science of endodontics and to the highest standard of patient care. The Association inspires its members to pursue professional advancement and personal fulfillment through education, research, advocacy, leadership, communication and service. For more information, visit aae.org.
Align Technology, Inc. (NASDAQ: ALGN) today announced the opening of its 2019 Research Award Program to support clinical and scientific dental research in universities across the globe. This year, up to $300,000 will be awarded to university faculty for scientific and technological research initiatives to advance patient care in the fields of orthodontics and dentistry.
“Through our Research Award Program, Align Technology has funded approximately $2 million in research awards since its inception in 2010 providing insights which include intra-oral scanning and patient experience, quality of life changes, as well as insights into the biochemical markers of bone metabolism during early orthodontic tooth movement with clear aligners. “We are committed to enabling research in orthodontics and dentistry with a goal to improve orthodontic and dental treatment for communities around the globe,” said Zelko Relic, Align Technology vice president research and development.
Awards available for 2019 are four one-year awards of up to $25,000 each for dental research at universities in the America’s (includes Canada, Latin America and South America), four one-year awards of up to $25,000 each for dental research at universities in EMEA, and four one-year awards of up to $25,000 each for dental research at universities in APAC.
Eligible applicants for the dental research award component include full- and part-time faculty involved in dental or scientific research at universities at which Invisalign® treatment is available. All applications are reviewed by an independent academic committee that forwards its recommendations to Align Technology for final selection. Program details, instructions, and application forms for prospective applicants can be found at https://learn.invisalign.com/researchawards (for America’s applicants) and https://learn.invisalign.com/internationalresearch (for EMEA and APAC applicants). Research proposals and completed applications must be received by 5:00 p.m. Pacific Standard Time on March 1, 2019. Award recipients will be notified by June 3, 2019.
About Align Technology, Inc.
Align Technology designs and manufactures the Invisalign® system, the most advanced clear aligner system in the world, and iTero® intraoral scanners and services. Align’s products help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients. Visit www.aligntech.com for more information.
For additional information about the Invisalign system or to find an Invisalign doctor in your area, please visit www.invisalign.com. For additional information about iTero digital scanning system, please visit www.itero.com.
Orascoptic, the dental industry’s leading provider of loupe magnification and headlight systems, has been selected as a 2018 recipient of the Cellerant Best of Class Technology Award. “The Cellerant Best of Class Technology Award continues to highlight the innovative dental technologies that will help shape the future of our profession,” said Dr. Lou Shuman, Best of Class founder and Cellerant CEO.
Orascoptic has been a pioneer in the dental vision industry for over 30 years, designing award-winning dental, surgical and hygiene loupes and headlight systems. With a legacy of advanced product performance and clinician-first features we continue to set the benchmark for innovation, quality craftsmanship, and durability. Our two-time winner, EyeZoom, is the first adjustable magnification loupe, offering three magnification levels ranging from 3x-5x. Three-time winner Spark is an innovative patent-pending cordless headlight, designed to dispense weight evenly across the bridge of the loupe frame.
“Winning these awards serves as proof that the time, funding and resources that we pour into research, development and product innovation is truly impacting lives of clinicians for the better,” said Matt Oren, Orascoptic’s Head of Research and Development. “It’s quite gratifying to receive such prestigious awards for products we created with the intent of improving dentists’ daily lives.”
“The award winners have revolutionized, simplified, or advanced their category in a meaningful way,” said Dr. John Flucke, Cellerant CDO and Best of Class panel member. “We also make sure that winning technologies work in our actual practice settings providing confidence in recommending them to our peers.” Best of Class voting panel members represent the leading voices in dental technology and make selections based on an unbiased, rigorous, and transparent selection process.
In addition to Dr. Shuman, the 2018 Best of Class panel consisted of John Flucke, DDS, Technology Editor for Dental Products Report; Paul Feuerstein, DMD, Technology Editor for Dentistry Today; Marty Jablow, DMD, known as America’s Technology Coach; Pam Maragliano-Muniz, DMD, Associate Clinical Professor at Tufts University School of Dental Medicine; and Chris Salierno, DDS, Chief Editor of Dental Economics.
“Orascoptic is thrilled to have two flagship products selected by such a high-caliber panel of outside experts,” said Drew Weightman, General Manager at Orascoptic. “Our teams work tirelessly to develop and introduce visualization technology that improves the lives of clinicians – this recognition is validation that we are succeeding. We will be displaying these awards with pride.”
Each of our loupes is custom-made with meticulous precision at our headquarters near Madison Wisconsin, built to the unique facial geometry of the individual clinician. With high quality optical materials and design we are able to deliver excellent visual resolution and light transmission edge-to-edge across the viewing field. Combined with our revolutionary innovations in integrated lighting and adjustable magnification we are proud to offer a portfolio of products that enable our clinical customers to thrive.
We remain steadfastly committed to investing in innovation to advance the leading edge of design in the field of medical loupes and headlights. See the latest at www.orascoptic.com
About the Cellerant Best of Class Technology Awards
The Best of Class Technology Awards were launched in 2009 as a new concept to provide an unbiased, non-profit assessment of available technologies in the dental space. Through print and digital media coverage, the Best of Class message reaches the community of 150,000 dentists through multiple touch points—both print and online—educating them about the products. Honoree participation in the Digital Future of Dentistry Technology Expo at the American Dental Association’s Annual Meeting offers face-to-face interaction with the companies as well as technology-centered education provided by members of the panel.
About Cellerant Consulting Group
Founded and led by CEO Dr. Lou Shuman, DMD, CAGS, Cellerant provides strategic dental market insights, clinical expertise, implementation resources and support to accelerate growth for client dental companies. Cellerant services include new concept incubation, clinical product evaluation, product development, continuing education program development and CE sponsorship, strategic branding and marketing, online marketing, lead generation and dental media relations management. As an orthodontist and former owner of a 10-doctor multi-specialty private group practice, Dr. Shuman guides clients to offer products that engage dental customers and provide sustained differentiation. Cellerant operates under a unique model that merges leading voices in clinical product evaluation and strategic partner companies to provide a menu of services from one easily accessible network.
vhf has developed the Z4 for the demanding requirements of prosthetic same-day restorations. Behind the futuristic housing is a high-precision milling and grinding machine for wet processing of blocks. It fabricates restorations from glass-ceramic, PMMA, zirconium oxide, composites, and prefabricated titanium abutments within minutes. With the tool-free block changer, the material block is easily mounted and can be changed in a matter of seconds. Other user-friendly innovations are the integrated PC and touchscreen for convenient workflow control. The machine is also extremely quiet. Further features include integrated compressed air and a self-opening working area door.
Björn Höppe, Head of Product at vhf, sums up another decisive advantage of the Z4: “One of our basic principles at vhf is the openness of our machines to material and software: The milling machines work with numerous CAD systems, such as exocad. With the Z4, the user is optimally prepared for the digitization of dental impressions such as same-day applications.”
Same-day restorations are a growing part of dentistry. Tillmann Steinbrecher, exocad CEO, points out that “patients are requesting it – and meeting this demand results in new challenges for dentists and labs alike. Our goal is to provide technology in cooperation with our partners that helps both clinicians and lab technicians take full advantage of digital processes – as collaborators, not competitors.”
At exocad Insights, the ChairsideCAD workflow will be presented using an iTero scanner and the Z4. With its international event for dental technicians and dentists, the software company presents the latest developments and countless possibilities of digital procedures, together with 24 partner companies. Here, top experts and specialists in the field of digital workflow present various software solutions – for everything from scanning to digital design and manufacturing.
The Loma Linda University School of Dentistry (LLUSD) has added the Ivoclar ProgaMill 7 (PM7)—one of the most advanced digital dentistry production machines—to its dental laboratory. This addition helps prepare dental students to be leaders in their profession because of their advanced knowledge of computer aided design/computer aided manufacturing (CAD/CAM).
Within the past decade, digital dentistry has changed the way dentists and dental technicians create dental restorations—restoring the function, integrity, and morphology of missing teeth and tooth structures with items such as bridges, crowns, or even veneers. Part of that evolution included using CAD/CAM, which allows dentists to digitally design restorations with software and manufacture them with the use of mills.
The PM7 is a mill that takes a digital design of patients’ teeth that were created by dental technicians and then robotically creates them through subtractive manufacturing. It is one of the most recent advancements in mill machinery because of its ability to create a wide range of restorations using a large variety of materials.
Jessica Kim, DDS, director of the Hugh Love Center for Research and Education in Technology at the School of Dentistry, says she was a part of the team of administrators, faculty, and technicians who identified what students needed to know to be successful in private practice and collaboratively worked to acquire this new technology for the school.
“We are right up there with the latest technology,” Kim said. “As state-of-the-art technology comes out, we are engaging with it, acquiring it, and developing best practices to teach it. This new technology will allow our students to be on par with the vision of the future for dentistry.”
Kim says many current practitioners have yet to learn the latest advanced technology and most dentists are currently using pre-CAD/CAM methodology. Before digital dentistry, for patients needing restorations such as crowns or dentures, dentists would make an impression in a patient’s mouth and then send the case to the lab for a technician to pour a plaster-type material into it to create a working model.
The use of CAD/CAM greatly diminishes the need for that laborious task and inserts digital technology. For example, if a dentist shaved down a patient’s tooth to make room for a crown, a dentist can now use a wand to scan the mouth instead of having to create the mold in the mouth manually. Now, an image is sent to a computer where a technician uses software to digitally build the tooth back up.
Once the creation is completed, the digital image file is then sent to a milling machine, such as the PM7. The robotic arms of the machine will then mill or carve out the image it received. The PM7 mill can make dental implant crowns, inlays, onlays, veneers, partial crowns, crowns, bridges, hybrid bridges, and digital complete dentures.
John Won, DDS, MS, a prosthodontist and the Head of the Division of General Dentistry at the School of Dentistry said allowing students to get hands-on experience with some of the latest technology allows them to be more competitive in the profession. Won says CAD-CAM technology and digital dentistry are growing, and many practitioners would be thrilled to bring on talent who know how to use it.
“We want them to go out and be leaders,” Won said. “We want our students to be able to go out there and immediately have marketable skills and help practices transition from traditional methods to modern digital dentistry.”
This new technology will also allow dentists treating the community a more efficient chair-side experience. For more information about the School of Dentistry, you can visit their website or schedule an appointment by calling 909-558-4960.
Now entering its second decade, the Cellerant Best of Class Technology Awards are getting their own upgrade. The awards’ sponsor, Cellerant Consulting Group, has introduced an additional process for dental companies to nominate their innovative products and services for consideration.
Created in 2009 by Dr. Lou Shuman, the Cellerant Best of Class Technology Awards recognize and honor products and services that lead the way in dentistry. “Staying abreast of technology is a significant undertaking and an important responsibility,” says Dr. Shuman. “The Best of Class now occupies a unique and highly visible role in the dental community as an unbiased guide for important practice purchase decisions. Adding the open submission process to our existing year-round panel research will ensure that the Best of Class deliberations remain comprehensive.”
The awards process is currently based on the year-long research and evaluation efforts of its panel of dental technology experts. For the 2019 award, dental industry manufacturers and service providers can now nominate their technologies for consideration at www.cellerantconsulting.com. The simple process involves completing the Best of Class submission form online.
“With new technologies coming at a faster pace than ever, the open submission process assures that our panel will have maximum exposure to the most innovative products in dentistry,” said Dr. John Flucke.
For this year, the submission window will be open from November 2018 through February 1, 2019. The Best of Class panel members — Dr. Paul Feuerstein, Dr. John Flucke, Dr. Marty Jablow, Dr. Maragliano-Muniz, Dr. Chris Salierno, and Dr. Lou Shuman — have been evaluating technologies throughout the award year and will be voting at the 2019 Chicago Midwinter Meeting. In the fall, the winning technologies will be on display at the American Dental Association Annual Meeting. They are then recognized at an official VIP reception and awards ceremony.
About the Cellerant Best of Class Technology Awards
The Best of Class Technology Awards were launched in 2009 as a new concept to provide an unbiased, non-profit assessment of available technologies in the dental space. Through print and digital media coverage, the Best of Class message reaches the community of 150,000 dentists through multiple touch points — both print and online — educating them about the products. Honoree participation in the Technology Expo at the American Dental Association’s Annual Meeting offers face-to-face interaction with the companies as well as technology-centered education provided by members of the panel.
About Cellerant Consulting Group
Founded and led by CEO Lou Shuman, DMD, CAGS, Cellerant provides strategic dental market insights, clinical expertise, implementation resources and support to accelerate growth for client dental companies. Cellerant services include new concept incubation, clinical product evaluation, product development, continuing education program development and CE sponsorship, strategic branding and marketing, online marketing, lead generation and dental media relations management. As an orthodontist and former owner of a 10-doctor multi-specialty private group practice, Dr. Shuman guides clients to offer products that engage dental customers and provide sustained differentiation. Cellerant operates under a unique model that merges leading voices in clinical product evaluation and strategic partner companies to provide a menu of services from one easily accessible network.
Oral Health America (OHA) is proud to announce its 2019 Champion for Change Honoree. Dr. Larry Coffee, founder, President and CEO of the Dental Lifeline Network (DLN), will receive the award at OHA’s Champions for Change Gala on February 20, 2019.
Dr. Coffee created the Denver-based Dental Lifeline Network while in dental school, seeking a way to help his sister who was critically ill and unable to find care. DLN is a national nonprofit organization that provides access to dental care and education for people who cannot afford it and have a permanent disability, who are age 65 or older or who are medically fragile.
“OHA is excited to honor Dr. Coffee with this well-deserved award. Since retiring from DLN, he has actively advocated for Medicare to redefine the concept of ‘Medically Necessary,’ which would help millions of people who are currently delaying care,” said Beth Truett, President & CEO of OHA. “As part of our Medicare Coalition, Dr. Coffee is key to providing the experience and stories of people who desperately need this benefit. He is an esteemed colleague and a dear friend of OHA.”
Dr. Coffee is best known within the profession and the industry for DentaCheques, a program of the Dental Lifeline Network that has generated $330 million in dental treatment for 112,000 deserving patients in all 50 states. More than 15,000 dentists and 3,700 laboratories serve as DDS volunteers who provide care.
He is a Fellow of the American College of Dentists and a recipient of the ADA’s Distinguished Service Award, the ADA/Colgate Palmolive Award for Outstanding Service to the public and profession, the Frederick McKay Award for Excellence in Preventive Dentistry from the Pierre Fauchard Academy and the Northwestern University Alumni Award of Merit.
ABOUT ORAL HEALTH AMERICA (OHA)
Oral Health America’s mission is to change lives by connecting communities with resources to drive access to care, increase health literacy and advocate for policies that improve overall health through better oral health for all Americans, especially those most vulnerable. Through Smiles Across America®, which serves 477,000 children annually, the Wisdom Tooth Project®, which reaches tens of thousands of older adults, and the Campaign for Oral Health Equity, which prioritize oral health alongside other chronic diseases, OHA helps Americans of all ages to have a healthy mouth and to understand the importance of oral health for overall health. For more information about Oral Health America, please visit oralhealthamerica.org.