×

When the Benco Dental Tooth Fairy talks, Preschoolers Listen

Posted on August 15, 2019

Ten-year associate at nation’s largest family-owned dental distributor delivers smiles – and oral health care insight -- to students at Building Blocks Learning Center in Dallas, Pennsylvania.

Unless it’s during a visit to the dentist, people rarely volunteer details on their toothbrushing and flossing habits. Not the case with the five and under crowd at Building Blocks Learning Center in Dallas, Pennsylvania. This summer, 26 students were more than willing to express their enthusiasm for dental hygiene, as well as love and admiration for the Benco Dental Tooth Fairy.

Resplendent in white attire with a glittering crown and wings, Pat Motyka, a Tooth Customer Service Specialist at the dental distributor’s home office in Pittston, entered a classroom at Building Blocks Learning Center on July 19.

While students were rushing to impress her with the frequency of their brushing and flossing routines, a particularly excited young girl raised her hand to tell the Tooth Fairy that she loved her.Two others, Delilah and Vijay showered their special guest with compliments about her “sparkly wings” and the gifts she presented them before she took flight: a take-home package for each student complete with a dental kit, stickers and other surprises.

“They know she’s real, rather than just their imagination. Seeing the Tooth Fairy in their class makes them think, ‘Oh, I have to brush my teeth, I have to make sure they’re healthy.’ They know that when they lose a tooth it’ll be OK; she’ll visit and keep their teeth safe,” said Brittany Palma, a teacher at Building Blocks.

Students intently listened and watched as the Larksville-based Tooth Fairy spoke to the importance of brushing and flossing, read two stories about dental hygiene, and distributed tooth-themed coloring sheets. Motyka offered students a hands-on experience by allowing them to brush the teeth of Finn, a plush shark puppet used for dental hygiene demos. Students were able to practice proper technique with an oversized toothbrush.

Though new to the Tooth Fairy role, with just three classroom visits under her wings, Motyka brings 10 years of dental industry experience to her position at Benco Dental.

“Later that day, my coworker Dave Tosh (Benco Fleet and Logistics Manager) emailed me. His daughter was one of the Building Blocks students, and he said she couldn’t wait to come home to tell him about my visit. That made me feel really good,” said Motyka.

Aside from adding a little sparkle to their day, she feels her visits make a difference to the students’ oral health.

“A lot of parents don’t tell their kids about dental health -- I know mine didn’t. I think it’s important, because that’s the first thing you see when you talk to someone: their teeth. Benco was kind enough to donate tooth gel, toothbrushes, and brushing charts for the dental kit,” she added.

For details, visit benco.com or call 1.800.GO.BENCO.

CAPTIONS:

1. Benco_ToothFairy_Building Blocks_4270.jpg:Building Blocks student Lilly M. “brushes” teeth of of Finn, a plush shark puppet used for dental hygiene demos, brought to her classroom in Dallas, Pennsylvania by Benco Dental Tooth Fairy Pat Motyka. (Benco Dental/Jimmy Musto)

2. Benco_ToothFairy_Building Blocks_4427.jpg:Benco Dental Tooth Fairy Pat Motyka recently visited Building Blocks Learning Center in Dallas, Pennsylvania and spoke to students about the importance of brushing and flossing.Shown is Tooth Fairy Pat, center, with students in the classrooms of teachers (clockwise, from bottom left) Brittany Palma, Kaitlyn Ayers and Jill Skurkis. (Benco Dental/Jimmy Musto)

About Benco Dental

Benco Dental, headquartered in Northeastern Pennsylvania, is the largest family-owned dental distributor in the United States, offering a full array of supplies, equipment and services to dentists across the nation.  Founded in 1930 by Benjamin Cohen, the company has remained family-owned and focused on its unique mission to “deliver success, smile after smile.” Within the past 88 years, the company has grown from a single downtown location to a national network that includes five distribution centers, and three design showrooms, one at the company’s Pa. headquarters, one in Southern California, and one in Texas. Benco, which has been named one of Fortune Best Workplaces in Health Care and Biopharma for the past three years, one of the NAFE Top Companies for Executive Women for the second consecutive year, and Pennsylvania’s Best Places to Work®for 12 of the past 14 years, is proud to feature a highly skilled team of more than 400 professionally trained sales representatives and over 300 factory-trained service technicians. For more information, visit benco.com or call 1.800.GO.BENCO.







Pacific Dental Services® Earns Coveted Spot on the Inc. 5000 for an Impressive 14th Year

Posted on August 15, 2019

Leading dental support organization (DSO) recognized as one of America's Fastest-Growing Private Companies

Pacific Dental Services (PDS®) announces it has once again earned a spot on the Inc. 5000Inc. Magazine’s exclusive ranking of the nation’s fastest-growing private companies. Pacific Dental Services, a leading DSO that provides business and administrative support for over 750 dental practices in 21 states, has now been named on the Inc. 5000 an impressive 14 times. Most notably, PDS is one of only four companies that has placed on the Inc. 5000 14 times, joining Pinnacle Group, WMK, and Jarret Logistics Systems. Click here for the full list.

“We’re honored to have earned a place on the Inc. 5000 14 times,” said Stephen E. Thorne IV, Founder & CEO of Pacific Dental Services. “Our primary purpose is to help our supported owner dentists keep their patients healthier and happier. We appreciate this recognition as we strive to be the provider of choice in all the markets we serve. Although PDS is national in scope, we remain committed to each one of our supported dentists and their individual dental practices so they can continue to create the Perfect Patient Experience®, one patient at a time.”

PDS is focused on its commitment to competitive growth and clinical excellence, and has made significant investments to enhance the tools and resources for their supported practices. A key dental differentiator for PDS-supported dentists is their patient-centric approach in providing same-day dentistry for adult and pediatric patients.  PDS-supported dental practices offer patients modern dentistry with proven technology with the use of CEREC® CAD/CAM same-day dentistry, Cone Beam Computed Tomography (CBCT), digital x-rays, laser, online scheduling, and the VELscope® Enhanced Oral Assessment System, among other technologies at the forefront of oral and whole-body health care. In addition, patients are offered integrated specialties under one roof, such as Endodontics, Oral & Maxillofacial Surgery, Orthodontics, Periodontics, Hygiene, and Pediatric Dentistry.

Since its inception in 1994, PDS has been committed to fostering a culture of Clinicians Leading Clinicians in Clinical Excellence®. Their primary purpose is to provide support so that clinicians can focus on providing oral health care to their patients to keep them healthier and happier. This includes educating patients about the link between oral health and whole-body health – what PDS and its supported practices call the Mouth-Body Connection®. Research shows that harmful bacteria and inflammation in the mouth can indicate and even cause systemic conditions throughout the body. Maladies of the mouth, including periodontal disease, may be linked with other medical conditions including oral cancer, cardiovascular disease, diabetes, Alzheimer’s disease, rheumatoid arthritis, and more.

About Pacific Dental Services®

Founded in 1994, Pacific Dental Services (PDS) is one of the country’s leading dental support organizations, providing supported autonomy that enables dentists to concentrate on clinical excellence and the highest levels of cost-effective comprehensive patient care. PDS originated the Private Practice+® model to enable dentists to focus on their passion: serving patients. PDS also pioneered the concept of Modern Dentistry so that dentists are equipped to combine advances in the latest technology with the best operational practices and procedures, highly skilled support staff and a commitment to ongoing training and education. PDS continues to grow, with over 650 supported dental offices across the United States and plans to expand into several new markets. PDS aims to be the provider of choice in all the markets they serve, helping supported dentists to develop Patients for Life™. 

For more information, visit us at http://www.pacificdentalservices.com

Facebook: https://www.facebook.com/PacificDentalServices/

LinkedIn: https://www.linkedin.com/company/293541/life/

Twitter: https://twitter.com/pacificdental  

YouTube: https://www.youtube.com/user/PacificDentalTV







At NCD's recommendation, all U.S. dental schools will train students to manage treatment of people with intellectual, developmental disabilities

Posted on August 15, 2019

As recommended by the National Council on Disability (NCD), all U.S. dental schools must now revamp their curricula and training programs to be inclusive of patients with intellectual and developmental disabilities (ID/DD).

The Council on Dental Accreditation (CODA) recently passed votes requiring dental schools to now train their students in managing treatment of patients with ID/DD. Previously, patients with ID/DD were largely unable to obtain dental care treatment because dental students were simply not required to learn to manage their treatment.

"Every dental patient in America deserves the same care, whether or not they have a disability," said NCD Chairman Neil Romano. "NCD applauds this decision that we view as necessary for people with ID/DD to obtain critical access to dental treatment, which is critical to the total health of all people."

CODA held and passed four related votes regarding the predoctoral dental, orthodontics, dental hygiene, and dental assistant programs:

For predoctoral programs and orthodontics programs, dental students must be trained to assess and manage the treatment of patients with "special needs [sic]."

For dental hygiene programs, students must be competent in providing care to "special needs [sic]" patient populations.

For dental assistant programs, students must be familiarized with patients with "special needs [sic]" including patients whose medical, physical, psychological, or social conditions make it necessary to modify normal dental routines.

CODA generally defines people with "special needs (sic)" as people with developmental disabilities, cognitive impairment, complex medical problems, significant physical limitations, and the vulnerable elderly.

Changes for the predoctoral dental, dental hygiene, and dental assistant programs are required to take effect by July 1, 2020, with changes to the orthodontics programs required by Jan. 1.

NCD first made recommendations to CODA following its 2017 issue brief "Neglected for Too Long: Dental Care for Patients with Intellectual and Developmental Disabilities," in which NCD's findings included:

-Adults with developmental disabilities are at risk for multiple health problems including poor oral health.

-People with I/DD regularly face an uphill battle in finding clinicians properly trained to treat them because most dentists lack the proper training and exposure with respect to the health and psychosocial needs of this population.

-According to one study, more than 50 percent of dental and medical school deans have stated that their graduates are not competent to treat patients with I/DD; as a result, people with I/DD are more likely to have poor oral hygiene, periodontal disease, and untreated dental caries than are members of the general population.

-People with I/DD have been more likely to not have had their teeth cleaned in the past five years, or never to have had their teeth cleaned, than those who are not disabled.

-Due to the lack of proper skills among dentists, dental care is often more difficult to find than any other type of service for people with I/DD.

Last year, NCD successfully worked with the American Dental Association to revise its Code of Professional Conduct to state that "dentists shall not refuse to accept patients into their practice or deny dental service to patients because of the patient's…disability." This code revision was adopted by many states as state law of professional conduct.

First established as an advisory council within the Department of Education in 1978, NCD became an independent federal agency in 1984. In 1986, NCD recommended enactment of an Americans with Disabilities Act (ADA), and drafted the first version of the bill which was introduced in the House and Senate in 1988. Since enactment of the ADA in 1990, NCD has continued to play a leading role in crafting disability policy, and advising the President, Congress and other federal agencies on disability policies, programs, and practices.







Roland DGA Adds Young’s Dental to its Authorized Dental Reseller Network

Posted on August 15, 2019

Roland DGA Corporation, a leading provider of digital dental milling machines, announced today that it has added Cerritos, California-based Young’s Dental to its roster of authorized dental dealers.

Young’s Dental, which to date has focused on clinical digital imaging (panoramic, CBCT and X-Ray), as well as dental office equipment, will now offer Roland DGA’s DGSHAPE DWX-42W wet mill as part of its comprehensive portfolio of products.

In addition to selling dental hardware and software, Young’s Dental conducts instructional workshops throughout the year – including specialized areas of dentistry like implantology, sinus surgery, and maxillofacial procedures – at its WADE training center.

“With their expansive capabilities and understanding of CAD/CAM technology, Young’s Dental will serve as a valuable addition to Roland’s dental dealer channel,” said Tony Miller, Roland DGA Vice President of Sales and Product Management. “The DGSHAPE DWX-42W is a unique device designed to take wet-milling precision and ease-of-use to a higher level. We’re confident that Young’s Dental will help dental milling operations throughout the region maximize their prosthetic production capabilities with this next-generation mill.”

According to Young’s Dental Corporation Director Jake Choi, the DWX-42 will be the perfect complement to his company’s current offerings. “In our continuous endeavor to educate clinicians and dental industry professionals on the latest trends and technologies, we felt it was time to offer a complete, open CAD/CAM clinical solution, said Choi. “We’ve been successful for many years with digital imaging and IOS.  The DWX-42W from Roland allows us to give our clients cutting-edge, same-day dentistry with optimal results.”

To learn more about the complete line of DGSHAPE dental products from Roland, visit https://www.rolanddga.com/dental. For more information on Young’s Dental, visit https://www.youngsdental.com.

About Roland DGA Corporation

Roland DGA Corporation serves North and South America as the marketing, sales, distribution and service arm for Roland DG Corporation. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers for the sign, apparel, textile, personalization and vehicle graphics markets; engravers for awards, giftware and ADA signage; photo impact printers for direct part marking; and 3D printers and CNC milling machines for the dental CAD/CAM, rapid prototyping, part manufacturing and medical industries.  For more information, visit https://www.rolanddga.com.

About DGSHAPE Corporation

DGSHAPE Corporation was spun-off of Roland DG Corporation in 2017 as a wholly-owned subsidiary to develop and market the company’s innovative 3D products, including DWX mills and DWP 3D printer for the dental industry, MPX photo impact printers and EGX engravers for the industrial labeling and personalization industries, and MDX and monoFab series of desktop milling machines for the rapid prototyping, manufacturing, and hobby industries. The company’s products are distributed worldwide. For more information, visit https://www.dgshape.com.







Preat Opens New HQ, Unveils New Logo

Posted on August 14, 2019

Preat Corporation has announced a new logo and new corporate headquarters. What isn’t new at Preat?

Just 20 miles south on California Highway 101 from Preat’s previous corporate headquarters in Grover Beach, California, the company is excited to now call the 20,000-square-foot space of 2625 Skyway Drive, Suite B, in Santa Maria, California, home.

“Following our initial move, our long-term plans for our corporate headquarters include a state-of-the art Continuing Education Center and Digital Lab, a Technical Library for our internal team, a cutting-edge Show Room, and several other upgrades,” says Chris Bormes, President of Preat.

Simultaneous to the move, Preat has launched a new logo.

“Staying true to our established brand, we’ve maintained the custom Preat font but added an implant-supported tooth. With the expected growth of the implant market, Preat is well positioned to meet the needs of the industry. We felt this was an opportune time to rebrand to a logo that better reflects the extent of our technical expertise and product portfolio.” says Madelyn Stringham, Director of Marketing.

More exciting news and updates are to follow from Preat in the coming months, the company says.







Roland DGA Adds Imagine as Reseller

Posted on August 14, 2019

Roland DGA Corporation, a leading provider of digital dental milling machines, announced today that it has signed Fullerton, California-based Imagine Milling Technologies, LLC as its newest authorized dental dealer.

A successful milling center and reseller of software and hardware for the laboratory segment of the market, Imagine Milling Technologies focuses on training as well as sales and service of CAD/CAM solutions. The company, which provides bicoastal sales and technical support in California, Virginia, and New Hampshire, will now offer Roland’s advanced DGSHAPE DWX-52DCi, DWX-52D, and DWX-42W milling machines to dental milling operations throughout these regions.

“Imagine is comprised of a seasoned and creative group of professionals with a solid track record of providing outstanding sales, service, and support,” says Tony Miller, Roland DGA Vice President of Sales and Product Management. “We look forward to their future contributions as a key player within the Roland dental dealer network.”

Neal Demazure, Director of Sales at Imaging Milling Technologies, is enthusiastic about his company’s partnership with Roland DGA.

“Our product portfolio encompasses every aspect of the dental CAD/CAM process to empower laboratories and clinics alike with greater capability, efficiency, and profitability,” Demazure says. “The addition of Roland milling equipment to our offerings nicely complements our existing heavy-duty dental milling solutions and provides a simple, precise, and user-friendly option for anyone looking to add a dry or wet mill to their business.” 

 







Spring Health Products Launches the Spring TC24A LED Curing Light

Posted on August 13, 2019

Spring Health Products, Inc., is excited to announce the launch of the newest member of THE CURE® curing light family, the Spring TC24A WITH THE WIDE LENS. The TC24A is a corded light, which mounts on the delivery system like a handpiece. It features a unique flat-back head and bigger lens—measuring 11 mm! The wider lens is designed to easily cover a larger area such as a 10 mm molar for a fast cure, so nothing is missed. The low-profile design ensures easy access to all areas of the mouth. The front and back power buttons allow for easy operation.

The TC24A is the latest in high-power LED technology providing 1400 mW/cmÇ high intensity & 700 mW/cmÇ low and delivers consistent, uniform power to the curing site. The multiwavelength LED has 4 diodes producing high-intensity light at 440 nm – 460 nm. This wavelength is capable of polymerizing most light-cured dental materials, penetrating porcelain to cure underlying resin cements and allowing for a 6 second uniform cure. The digital timer readout can be set from 2 to 20 seconds. The durable all metal housing is easy to disinfect and virtually unbreakable. There is no glass rod to chip or break; the LED is in the head.

Small and extremely light weight (only 1.7 oz! [46 g]) reducing fatigue and the unique ergonomic shape provides a comfortable grip from any angle with a grip diameter of only . of an inch (1.905 cm). Designed to optimally cure restorative materials and deliver the performance demanded by dentists and required by patients. Extremely economically priced for this type of quality. Made in USA.

About Spring Health Products

Spring Health Products, Inc. is a recognized industry leader in the manufacture of diamond burs, LED curing lights, hand-pieces and laboratory rotary and is committed to research and the continued advancement of materials science to bring innovative dental products to the market. Our products are made in the USA and have received the highest clinical evaluations. We have been producing premium quality diamonds for more than 50 years and curing lights for more 20 years! Our factory is headquartered in Norristown, Pennsylvania.

More information is available at www.springhealthproducts.com.







MouthWatch Opens Nominations for the Second Annual Teledentistry Innovation Awards

Posted on August 13, 2019


The “Tellies” Recognize the Innovators and Pioneers of Connected and Collaborative Dental Care

MouthWatch, LLC a leader in innovative teledentistry solutions, digital case presentation tools and intraoral imaging devices, is opening nominations for the second annual Teledentistry Innovation Awards. As is the previous year, the “Tellie Awards” will focus on the following:

1.) Emphasizing the full potential of clinician-driven teledentistry by highlighting successful implementations across a broad spectrum of dental care environments; including public health, private practice and interdisciplinary settings.

2.) Recognizing individual, forward-thinking dental providers and programs who are realizing the full potential of teledentistry, reshaping the practice of dentistry and the improving the state of oral health world-wide.

According to MouthWatch CEO and Founder, Brant Herman, “We started the Teledentistry Innovation Awards last year with the goal of recognizing the teledentistry pioneers who are proving by example that teledentistry technology has virtually has no limits when it comes to how it’s applied. Our first annual “Tellie Awards” created a lot of awareness and was a huge success. The 2019 “Tellies” will be even bigger and better!”

The Teledentistry Innovation Awards will be presented to winners in the following categories:

Dentist & Specialists

     o  Revenue Generation

     o  Interdisciplinary Collaboration

     o  Enhanced Referrals

Dental Hygiene Production

     o  Remote Hygiene Services

     o  Pop-Up Hygiene Clinics

     o  Innovative Practice Models

Dental Programs

     o  Senior Care

     o  Screening Programs

     o  Group Practice Growth Management

     o  Medical-Dental Integration

Nominations are currently being accepted online at http://teledentistryinnovationawards.com/ and self-nominations are welcome. Winners will be announced during the 2019 Greater New York Meeting with an invitation-only awards ceremony taking place in a yet to be disclosed NYC venue.

Last year’s “Tellies” were awarded to the following teledentistry innovators: Liz Best, Grants Administrator for the NYU College of Dentistry; Brittany Kinol, DMD, Owner of Miracle Dental Associates and Staci Stout, RDH, BSDH, owner of Smart Smiles.

About MouthWatch, LLC  

Headquartered in Metuchen, New Jersey, MouthWatch, LLC is a leader in leader in innovative teledentistry solutions, digital case presentation tools and intraoral imaging devices. The company is dedicated to finding new ways to constantly improve the dental health experience for both patient and provider.

The founders and management team of MouthWatch have relevant backgrounds and successful track records in dentistry, consumer products and communications. Since 2012, this team has pioneered the integration of digital imagery and communications technology in the field of dentistry. Their cumulative experience makes it possible for the company to take the lead in introducing the benefits of telemedicine to the world of dentistry. For more information, visit www.MouthWatch.com.







Smile Drive Reaches 2 Million Milestone

Posted on August 13, 2019

Many children from low-income families share two challenges: there is not enough food in their home and also not enough oral hygiene products. After hearing too many stories about children sharing a toothbrush with a family member—or having no toothbrush at all—America’s ToothFairy took action in 2014.

“The stories we were hearing from our member clinics and from children at our outreach events were heartbreaking,” America’s ToothFairy Executive Director, Jill Malmgren said. “We know the devastating consequences of poor oral hygiene and we know that children from low-income families suffer more from lack of access to care and preventive services. Many also lack basic oral care items in their home and that is a big part of the problem. We decided that if food drives were a good way to help families living with food insecurity, we could create a similar program for oral hygiene products.”

America’s ToothFairy began their Smile Drive campaign in 2014 with two goals: raise awareness of the nation’s most common untreated disease–tooth decay; and engage community volunteers to collect toothbrushes, toothpaste, floss, and other oral care items for children in need. The nonprofit organization announced that those volunteers, in addition to generous corporate donors, have reached a major milestone. In just six years, more than two million oral hygiene products have been distributed to help kids prevent the pain and embarrassment of tooth decay and keep their smiles healthy.

During the 2019 campaign, which began last July and ran through June, 96 Smile Drives were held in 27 states, collecting more than 51,500 oral care items. Volunteers distributed the donated items to 56 organizations that serve children in need such as shelters, Title 1 schools, and Boys & Girls Clubs across the country.

In addition, dental corporations contributed toothbrushes and other preventive care products to the campaign to help reach this milestone. America’s ToothFairy distributed the corporate donations to their Dental Resource Program member clinics that provide access to care and oral health education to kids in underserved communities.

“Our most valued donation from America’s ToothFairy this year has been the toothbrushes,” Virginia Commonwealth University Dental Pediatrics’ Clinical Manager, Kimberly Richbourg, RDH, reported. VCU is a member of the Dental Resource Program. “When we discover that families have been using one brush that has months of old frayed bristles for a family home of 6-plus, we realize that our impact to their world is more than just a routine cleaning, fluoride and goodie bag, but the support of oral and body health that will make a difference in their overall wellness for life.”

The 2020 Smile Drive campaign will officially begin in September with more fun and easy ways for volunteers to raise money to support the campaign. A new text-to-give feature will provide donors with an additional way to help. For every dollar donated, three toothbrushes will be purchased. New contests are planned to make holding a Smile Drive more fun for volunteers. Details can be found at SmileDrive.org.

About America’s ToothFairy

America's ToothFairy is a nation-wide nonprofit organization based in Charlotte, NC. As a resource provider, America’s ToothFairy increases access to oral health care by supporting nonprofit clinics and community partners delivering education, prevention and treatment services for underserved children. Since its inception in 2006, America’s ToothFairy has distributed more than $19 million in donated products, educational materials and financial grants to improve oral health outcomes for children and youth in need. For more information, visit AmericasToothFairy.org.


A young patient from Healthy Smiles of Orange County in Garden Grove, CA is happy to receive his new toothbrush from America’s ToothFairy’s Smile Drive campaign. SmileMakers donated 50,000 toothbrushes to the campaign to help bring the six-year distribution total to two million.







Preat Announces Jeff Davis, Master CDT, Director of Technical Education

Posted on August 12, 2019

Preat Corporation is excited to announce the addition of Jeff Davis, Master CDT as the new Director of Technical Education.

Jeff joins the Preat team after retiring from the United States Air Force with 24 years of honorable service.  During this time, he was a dental technician, technical trainer, mentor, supervisor and manager for Air Force laboratories throughout the United States, Europe and Asia.  Jeff is proficient in all laboratory specialties with a comprehensive background in both traditional and digital techniques.  His career is supported by a Dental Laboratory Technology degree from the Community College of the Air Force, as well as, recognition by the National Board for Certification in Dental Laboratory Technology as a Technologist and Master Certified Dental Technician in Implants, Crown & Bridge, Ceramics, Complete Dentures, Partial Denture and Orthodontics.

“We could not be more excited to have Jeff Davis spearhead and champion the department as a whole. Preat is best known for our technical expertise and knowledge of implants and attachment systems. Jeff’s depth of experience and Master CDT credential perfectly aligns with our core values.” says Chris Bormes, President of Preat.  

For more information, contact Preat at 1-800-232-7732 or visit Preat.com







© 2019 AEGIS Communications | Privacy Policy