(Charlotte, NC – July 6, 2021) Although they’re preventable, cavities are the leading chronic childhood disease in America. Unfortunately, many low-income families lack basic dental hygiene products in their homes. When kids can’t brush every day to keep their smiles healthy, the pain of tooth decay can keep them from eating, sleeping, and attending school. Their poor oral hygiene habits contribute to the vicious cycle of poverty.
Every child should have what they need to prevent tooth decay. That’s why America’s ToothFairy has teamed up with Crest and Oral-B to help kids in underprivileged communities access the hygiene products they need to keep their smiles healthy. Through their Smile Drive program, America’s ToothFairy helps kids protect their teeth from cavities by mobilizing volunteers to collect oral care products for families in need and teach their communities about the importance of healthy dental hygiene habits. Crest and Oral-B are this year’s sponsors of the Smile Drive program, which has distributed more than two million oral care products to families in need since 2014.
To kick-off the partnership, this spring the organizations encouraged families to Conquer Cavities 2Gether by pledging to brush for two minutes, two times a day with fluoride toothpaste. For every pledge received, Crest and Oral-B donated a Conquer Cavities 2Gether kit for a child in need through America’s ToothFairy. By the end of the campaign, kits containing Crest toothpaste, Oral-B toothbrushes, two-minute timers, and educational materials were distributed to 10,000 kids across the country.
To learn more about the Smile Drive program and how to help kids in your community, visit SmileDrive.org.
About Crest
A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 65 years ago, it is estimated that Crest has helped prevent countless cavities in the United States.
About Oral-B
Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and electric toothbrushes for children and adults, oral irrigators, and interdental products, such as dental floss.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
About America’s ToothFairy: National Children’s Oral Health Foundation
As a resource provider, America’s ToothFairy increases access to oral health care by supporting nonprofit clinics and community partners delivering education, prevention, and treatment services for underserved children. Since its inception in 2006, America’s ToothFairy has distributed more than $22 million in donated products, educational materials, and financial grants to improve oral health outcomes for children and youth in need. For more information, visit AmericasToothFairy.org.
