Robert A. Ganley, President and CEO of Ivoclar Vivadent North America, addressed an audience of an estimated 300 dental laboratory owners and managers from the US and Canada last month during the NADL’s Vision 21 Meeting in Las Vegas. During his “State of the Industry” General Session, Ganley presented a comprehensive review of the global dental and dental laboratory marketplace, marking the fourth time he has done so since the early 2000s.
"The dental industry remains a consistently growing, attractive, and important sector of the healthcare industry," said Ganley. “This is supported by the leadership of dentists, dental laboratories, and dental product manufacturers, which has resulted in significant opportunities for more predictable, functional, and esthetic outcomes.”
By emphasizing global dental markets, market demographics, old and new trends, and new technologies, Ganley summarized his observations about how the dental industry is performing and provided his outlook regarding what lies ahead. Consistent with the three-day NADL meeting’s theme of “Design Your Success,” Ganley’s address helped attendees explore ways to provide true value to their organizations and successfully navigate the future.
“The demographics of the industry bode well for the future. Lab productivity will increase, as will overall lab production,” added Ganley. “Dentistry is in a premium position in healthcare.”
Ganley explained that the global dental market grew 2.5% in 2017, with emerging markets such as Mexico, Brazil, India, Russia, and China growing at 6%. He elaborated on key product growth trends for the upcoming year: he predicts double-digit growth in orthodontic aligners and intraoral scanner sales. As for digital dentures, direct restorations, crown and bridge, and all-ceramic restorations he forecasts better than traditional market growth.
“Mr. Ganley did a marvelous job of showing dentistry’s progression over the course of time and reflected on trend cycles between four different time periods measured,” commented Bennett Napier, CAE, Chief Staff Executive, for the National Association of Dental Laboratories (NADL). “Attendees walked away with a clear view of where to invest their time and money for product segmentation relative to dental clients, as well as a clear growth trajectory to help them budget profitability over the next three to five years.”