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Inside Brands Publications Receive Design Awards

Posted on Thursday, April 25, 2024

Three BroadcastMed publications—Inside Dentistry, Inside Dental Hygiene, and Inside Dental Technology—have received awards for graphic design. Inside Dentistry and Inside Dental Hygiene magazines were recognized in the 2024 Azbee Awards of Excellence. The Azbees are conducted annually by the American Society of Business Publication Editors (ASBPE), an association for B2B editorial professionals. Inside Dental Technology was honored in the 2024 Hermes Creative Awards, a competition administered by the Association of Marketing and Communication Professionals.

Inside Dentistry received a Regional Bronze Award in the Design - Opening Page/Spread - Photo Illustration category, Mid Atlantic Region, for the article “Joining the Flock: Medical-dental integration shepherds dentistry into healthcare to improve outcomes,” published in the November 2023 issue. To view the opening spread and read the article, click here.

Inside Dentistry is the primary information resource for dental practitioners, providing an editorial mix of relevant, evidence-based, and practice-building content. “One of the most critical topics in healthcare today is the connection between oral and systemic health, but the structure of our healthcare system has made acting on that connection challenging, to say the least,” said the creative team behind Inside Dentistry, led by Jennifer Barlow, Manager, Print Design. “While it would be ideal for the medical community to embrace dentistry, the reality is that the responsibility for initiating change lies almost entirely with the dental community, so our article explored how this is being accomplished. For the imagery, we wanted to make a strong statement about the situation.”

Also honored in the Azbees was Inside Dental Hygiene, which received a National Gold Award in the Design - Opening Page/Spread - Photo Illustration category, for the article “Shining a Light on Saliva Testing: How biomarkers for oral and systemic disease can be identified from an easy-to-collect sample.” The article was published in the May/June 2023 issue of Inside Dental Hygiene. To view the opening spread and to read the article, click here.

To illustrate the article, the creative team at Inside Dental Hygiene, also led by Barlow, used an image of an open mouth with effects and bold colors. “We received more positive feedback about this cover and this article than any in recent memory,” the creative team said, “and we attributed that in large part to the decision to balance being eye-catching without being disgusting—for a topic that easily could have been the latter.”

In the 2024 Hermes Awards, Inside Dental Technology was recognized with a Gold Award in the Print Media, Publication Interior category, for the article “Balancing the Scales: Triumphs, opportunities, and inspirations for the future of women in the dental laboratory,” published in the June 2023 issue. To view this artwork and to read the article, click here.





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