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With the NylonStart Kids, All Play and No Work Make for Shiny, Healthy Teeth

Posted on Wednesday, March 8, 2023

About a quarter of children under the age of 5 suffer from dental caries. If left untreated, even on milk teeth, it causes long-lasting consequences on the child’s well-being. With its innovative 360° sonic vibration technology which brushes in only 10 seconds, Y-Brush transforms brushing into an enjoyable and playful moment, helping them avoid dental caries and remove plaque effectively. With the new NylonStart for Kids, arguments around brushing are a thing of the past.

In defiance of the friendly neighborhood dentist, who recommends that we spend 2 minutes brushing our teeth, the average time brushing ranges from 45 seconds to 1 minute in various parts of the world. This neglect of oral health often sets in early, with 23% of American children aged 2 to 5 suffering from dental caries according to the National Health and Nutrition Examination Survey. Dental caries early in life are associated with loss of teeth, impaired growth and poorer school performance.

In adulthood, this neglect of oral health comes with significant costs. According to the American Dental Association, the top 10% of oral care expenditure per patient averaged US$ 1,624 in 2013, which represents 2.5 times the national average the same year (US$ 685). Such costs are usually linked to expensive dental treatments, often not covered by medical insurance.

To inculcate good brushing habits at an early age, it must be reimagined as a playful and enjoyable act, not a chore. With its new NylonStart for Kids range, this is precisely what Y-Brush seeks to do, bringing its award-winning 10-second brushing technology to children.

No longer a chore - making brushing enjoyable for kids

In addition to teaching children the importance of brushing twice a day, dentists recommend creating playful, participative rituals to reduce the boredom associated with brushing teeth. Developed with dentists, the patented NylonStart for Kids toothbrush makes it possible to brush teeth more efficiently, all in a mere 10 seconds. The Y-Brush technology consists of a handle which transmits sonic vibrations to a Y-shaped brush head made of 35,000 nylon bristles. This unique shape and the use of sonic vibration technology allows it to brush all sides of all teeth simultaneously in only 10 seconds, removing more plaque without damaging the gums.

Adaptable to all jaw shapes, the NylonStart for kids can be used from 4 years of age, allowing for a uniquely playful approach to this routine habit. The NylonStart for Kids pack includes a sticker pack to personalize your brush, and a whale-shaped toothpaste applicator. “Our vision is to turn brushing into a playful, creative experience for children. They can express their creativity with the included sticker pack, and the cute whale-shaped applicator adds to their amusement around brushing.”, indicates Benjamin Cohen, President and CEO of Y-Brush.

He adds, “Brushing teeth well from an early age helps prevent many common problems such as cavities and gingivitis. Parents regularly come to us with positive feedback on their children using our products. From fights every night over brushing one’s teeth, Y-Brush has helped children to start enjoying brushing their teeth.”

The NylonStart for Kids ($89.99), available via Amazon, is suitable for children aged 4-12.

About Y-Brush

After 4 years of R&D, the first Y-brush toothbrush was launched in 2020 aimed at medical and social institutions. It was quickly followed by the development of a consumer version to respond to the global demand. The French company has developed this patented technology with dentists and oral care experts to reduce brushing time from 2 minutes to only 10 seconds. The Y-Brush toothbrush optimizes cleaning by brushing all sides of all teeth at the same time via 34,000 nylon filaments fixed to a flexible Y-shaped brush that propagates sonic vibrations and destroys dental plaque. For more information, please visit 

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