OXNARD, Calif., Nov. 1, 2012 (GLOBE NEWSWIRE) -- Today DUX Dental celebrated the success of its fourth-annual "Bib-Eze for Boob-Eze" campaign with a donation of $7,500 to Mammograms In Action®, a non-profit breast cancer organization whose mission it is to provide funding for low-income and uninsured women and men who need screening and/or diagnostic procedures for the prevention of breast cancer. Due to the overwhelming participation from the dental community, DUX Dental exceeded its fundraising goal for the Bib-Eze for Boob-Eze campaign by more than $2,500.
"We were overwhelmed by the support and participation in this year's Bib-Eze for Boob-Eze campaign and are so proud to represent the dental community as we donate to Mammograms in Action," said Paul Porteous, CEO and President of DUX Dental. "Along with the 1,500 old bib holders came notes of encouragement and admiration for dental professional who are fighting breast cancer or in remission from it. It's clear that many people found meaning in this program and we look forward to our next campaign in 2013."
"Thanks to the Bib-Eze for Boob-Eze campaign Mammograms in Action will be able to provide grants for more than 90 mammograms or 25 full diagnostic screenings to those in need. We are grateful to all those who participated and to DUX Dental for the resources they put behind this campaign to make it such a success," said Zionna Munoz, Founder and CEO of Mammograms In Action.
During the Bib-Eze for Boob-Eze campaign, dental offices were invited to send their used bib chains and holders to DUX Dental in exchange for free boxes of Bib-Eze disposable bib holders and a donation of five dollars to Mammograms In Action. More than 1,500 bib holders were received during the six-month campaign with as many free boxes of Bib-Eze disposable bib holders sent out to dental offices.
Mammograms In Action has a two-fold mission. It is committed to raising awareness and diagnosis of breast cancer in symptomatic people who are under the age of 40, and who thus often don't meet the current requirements for screening that favor patients over 40. Secondly, the organization provides funding for screening and diagnostic procedures for people who otherwise don't qualify for funding from the government or other charitable resources. These recipients have typically been turned away from screening because of their age, inability to pay, or because they have lost their health insurance and have no other means of payment. For more information visit www.mammogramsinaction.org.