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Inside Dental Technology
October 2018
Volume 9, Issue 10

Zirconia Is Zirconia. Or Is It?

See Why BruxZir® is the No. 1-prescribed brand of full-contour zirconia

A new fall promotion from Glidewell Direct is making it even easier and more affordable for laboratories to offer BruxZir® Solid Zirconia restorations to their dentists. Today, laboratories across the industry face hurdles like price competition and other challenges. This historic fall promotion from Glidewell Direct dramatically reduces BruxZir milling blank costs, so laboratory owners and managers can convert these significant savings to supporting the growth of their business.

In recent years, the generic noise of zirconias has become louder and the advertising claims more confusing. If the claims are so similar, maybe the products offer equal quality—right?

Not exactly. Clinical validation makes one thing clear for laboratories, dentists, and patients: Not just any old zirconia will do. Providing customers with an inferior zirconia could put a laboratory's reputation at risk.

Glidewell Direct is comitted to its customers' success, and the fall promotion allows laboraties to order the No. 1-prescribed brand of full-contour zirconia at heavily reduced pricing. Call 877-708-7859 to learn more and stock up on premium-quality BruxZir zirconia.

At the microscopic level and in the long view of many years' performance, BruxZir zirconia emerges as the clearly superior choice. One expert study after another has put numbers and data behind the phenomenon of BruxZir zirconia.

For example, original BruxZir Solid Zirconia is the only zirconia material with 8 years of clinical validation by independent researchers Drs. Rella and Gordon J. Christensen of the venerable Gordon J. Christensen Clinicians Report® (CR Foundation®,

In the July 2016 Clinicians Report, researchers touted that BruxZir Full-Strength Solid Zirconia was the "most durable of 118 white materials in clinical trials performed" by the laboratory in 40 years. In fact, at 6 years of clinical service, the fracture rate of BruxZir Full-Strength molar crowns was 0%.

This proven strength is the reason that BruxZir restorations withstand minimal preparation requirements. So in offering BruxZir zirconia, laboratories empower their dentists to help preserve natural tooth structure, resulting in more efficient, conservative dentistry. Is it any wonder then that BruxZir zirconia has been prescribed for over 16 million restorations?

Laboratories providing BruxZir zirconia become part of a movement. The BruxZir revolution began in 2009 and has reshaped dentistry ever since, growing to include multiple new formulations for maximum clinical flexibility and laboratory efficiency.

Its many satisfied customers know that BruxZir zirconia stands for innovation. As the most popular zirconia brand, it is designed to achieve results that might otherwise seem impossible. BruxZir zirconia is designed for laboratories to provide their dentists advanced, scientifically backed restorations. BruxZir zirconia is designed for excellence.

Tap into the fall promotional pricing for BruxZir milling blanks at Glidewell Direct and see the BruxZir difference. For full details and to place your order, call 877-708-7859.

Manufacturer Information

Glidewell Direct

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