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OraCare Joins Forces with TruBlu Direct in Support of Private Practice Dentistry

Posted on Tuesday, September 27, 2022

Award-winning OraCare Health Rinse is Now Available through the TruBlu Member-Only Dental Market Place

OraCare, provider of the award-winning OraCare Health Rinse, is pleased to announce a new partnership with TruBlu Direct. Effective immediately TruBlu Direct member dental practices can now purchase OraCare products through the TruBlu Direct online marketplace.

“Our company is perfectly aligned with TruBlu Direct’s mission to preserve independent dentistry and private care,” said OraCare CEO, Dr. Robert Martino. In addition, to his role at OraCare, Dr. Martino owns and operates seven dental practices in West Virginia. “Offering OraCare products through TruBlu is a natural fit for us, as the TruBlu Direct platform helps its member practices stay cost competitive.”

OraCare Health Rinse uses an activated chlorine dioxide formulation, which destroys oral biofilm and pathogens, while eliminating the well-known issues associated with chlorhexidine rinses. It is the only rinse sold exclusively to dental professionals, supporting both an elevated standard of patient care, and practice revenue growth. The product has received numerous accolades and endorsements from the dental community, including being selected as a Cellerant Best of Class Hygiene award-winning product in 2021 and 2022.

The TruBlu Direct marketplace provides the benefits of purchasing at scale, otherwise only available to DSO’s, to its independent member practices. Trublu Direct is just one offering from TruBlu Dental Management which also provides best-in-class services, solutions, and support in areas such as software systems, patient membership programs, and practice coaching.

“As an independent practice owner, I understand how challenging it is to remain competitive in today’s environment,” said Dr. Robert Martino. “We are very excited to provide OraCare through TruBlu Direct as a way of helping practices stay on the leading edge of both patient care and operating excellence.”

OraCare is available immediately through the TruBlu Direct portal which can be found at


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