Convergent Dental, Inc., developer of Solea®, the industry-leading 9.3 µm CO2 all-tissue dental laser, has chosen Wayne Craig as their new National VP of Sales. Mr. Craig, a powerhouse in the medical device sales category, joins Convergent Dental with almost 30 years’ experience and a list of impressive milestones behind him. He previously held the role of Vice President North American Sales at Align Technology (Invisalign®), as well as numerous other sales, marketing, and commercial operations roles at companies such as Intuitive Surgical, Johnson & Johnson, and Stryker Surgical.
“Convergent Dental is a dynamic company comprised of a highly dedicated team of people,” said Mr. Craig. “After meeting Michael Cataldo, I knew the partnership would be a perfect fit. Michael is a high-integrity guy with a lot of energy, who thinks differently.” He continued, “But beyond the people and culture is Solea. I instantly loved the technology, and remember thinking, ‘this laser is going to reinvent dentistry.’ And I want to be on the forefront of that revolution.”
According to Mr. Craig’s personal philosophy, the foundation of successful sales is the combination of a product that helps customers achieve their goals and sales people who guide them to great conclusions through active listening. “Solea’s ability to enrich patient experiences, improve office efficiencies, enhance clinical outcomes, and increase new patient flow is absolutely unique,” remarked the industry veteran. “By seeking first to understand each dentist’s individual ambitions, the sales team can help them leverage Solea’s many unique benefits to meet their goals.”
“Solea is a progressive technology that demands a forward-thinking sales approach implemented by a skilled and ethical sales team,” said Michael Cataldo, CEO of Convergent Dental. “We are proud of what the team has accomplished so far and know the addition of Wayne as National VP of Sales will provide the leadership needed to take Solea and Convergent Dental to the next level.”
For more information about Solea, visit convergentdental.com or call 844.GOSOLEA.
About Convergent Dental, Inc.
Convergent Dental, Inc. is a privately owned dental equipment and technology company. Solea® is the only computer-aided, CO2 laser system to be cleared by the FDA for all-tissue indications. With Solea’s unique wavelength and computer controls, dentists can reliably perform procedures anesthesia-free, blood-free, suture-free, and pain-free. Reliably anesthesia-free and blood-free procedures pay huge dividends for patients in the form of a vastly improved dental experience and dentists in terms of significant practice growth. For more information, please visit www.convergentdental.com. Follow the company on Twitter, Facebook, LinkedIn and Instagram.