New Digital Division Set to Take the Crown for Prima

Posted on July 15, 2019

The fastest growing global dental bur manufacturer, Prima Dental Group, has added a new digital division to its offering which is already disrupting the world’s digital dentistry market. 

Prima Digital was launched in 2018, on the back of a partnership with the UK’s leading dental university, and under the guidance of the Group’s Head of Research and Innovation, Dr. Marilyn Goh.

The £1 million investment enabled the design of a select range of patent-pending milling tools, each CVD diamond coated – a thickness ten times that of any competitor product.  The range includes coated and uncoated variants with product extensions due to be released imminently.

The tools have been rigorously tested and independently verified to ensure optimum quality, with results revealing a more accurate restoration, delivering 29% better performance and up to 40% cost savings over the market leaders.

“As a business, we are always striving to innovate, and with the rise of the digital dentistry market, we quickly appreciated that there was an opportunity for us within this field,” comments Dr Goh.

“However, in line with our mission around the pursuit of better, we wanted to ensure that our entry into this market would be at the forefront, designing proven, best-in-quality products. We’re incredibly proud of what we’ve achieved. Our tools are so precise that the pin-point accuracy ensures a perfect fit for the patient, and that means no chairside adjustments, saving time and cost for the dentist and improving the patient experience.”

With a busy first half of the year – including exhibiting at IDS 2019 where there was great interest and uptake – the team from Prima Digital will be visiting shows in Europe, Asia, and South Africa, as well as exhibiting in the US over the next six months.

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