BIOLASE Sponsors ESPN Events to Increase Awareness of Advanced Dental Care in Dallas-Fort Worth

Posted on December 26, 2018

BIOLASE, Inc. (NASDAQ: BIOL), the global leader in dental lasers, announced that they are bringing an increased awareness of advanced oral healthcare through the use of dental lasers to those in the Dallas-Fort Worth area. BIOLASE sponsorship of ESPN Events will be active through three NCAA football bowl games in December: the DXL Frisco Bowl on December 19, the 2018 Lockheed Martin Armed Forces Bowl on December 22 and the 2018 SERVPRO First Responder Bowl on December 26, providing multiple opportunities for fans to be educated on how to maintain their oral health with minimally-invasive Waterlase dental lasers.

"We're excited to provide BIOLASE the opportunity to advance awareness of the benefits of dental lasers to fans in the Dallas area," said Brant Ringler, executive director of Armed Forces & First Responder Bowls. "This is a terrific way for those watching their favorite teams to be reminded of the importance of maintaining their oral health."

The sponsorship will run alongside BIOLASE's #GameDayGrin social media campaign, which began December 4 and will run through January 13. Fans attending the bowl games or watching from afar can participate in the sweepstakes for a chance to win one of five $100 Ticketmaster gift cards to go towards a game of their choice. To participate, fans can post a selfie of what makes them grin during game day. Select Dallas Mavericks NBA games and Allen Americans ECHL games are included in the sweepstakes as well. Visit the official rules and regulations page for more information on how to enter.

"This sponsorship with ESPN Events is reflective of our ongoing mission to ensure that all patients have knowledge of and access to advanced laser dentistry," said CEO of BIOLASE, Todd Norbe. "We want the community to know that with access to dental lasers, dentistry no longer needs to be associated with pain, needles, long recovery times and anxiety. Motivating fans to show off their grins at the games that they love is one way that we can offer a reminder to keep their teeth healthy, so that they can stay focused on what makes them truly smile."

BIOLASE has teamed up with several different professional sports and community organizations to foster the education of dental lasers and advance dentistry in the region, including the Los Angeles Chargers, the Los Angeles Angels, the Dallas Mavericks, the Allen Americans, as well as TeamSmile and Healthy Smiles OC. For more events and updates, follow @waterlase on Twitter, @waterlase_laserdentistry on Instagram and Waterlase Laser Dentistry on Facebook.

About BIOLASE, Inc.

BIOLASE, Inc. is a medical device company that develops, manufactures, markets, and sells laser systems in dentistry and medicine and also markets, sells, and distributes dental imaging equipment, including three-dimensional CAD/CAM intra-oral scanners and digital dentistry software. BIOLASE's products advance the practice of dentistry and medicine for patients and healthcare professionals. BIOLASE's proprietary laser products incorporate approximately 244 patented and 74 patent-pending technologies designed to provide biologically clinically superior performance with less pain and faster recovery times. BIOLASE's innovative products provide cutting-edge technology at competitive prices to deliver the best results for dentists and patients. BIOLASE's principal products are revolutionary dental laser systems that perform a broad range of dental procedures, including cosmetic and complex surgical applications, and a full line of dental imaging equipment. BIOLASE has sold over 37,600 laser systems to date in over 90 countries around the world. Laser products under development address BIOLASE's core dental market and other adjacent medical and consumer markets. For updates and information on Waterlase iPlus®, Waterlase Express™, and laser dentistry, find BIOLASE online at www.biolase.com, Facebook at www.facebook.com/biolase, Twitter at www.twitter.com/biolaseinc and LinkedIn at www.linkedin.com/company/biolase.

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