Darby Dental Supply has unveiled a new logo and tagline as part of an extensive rebranding initiative. As an outward-facing symbol of the company’s evolution into a full-service supply and services provider, the rebranding consists of five key transformations: a new, modern logo, packaging redesign for Darby’s 4000+ Darby Brand products, a new advertising campaign, an updated look and features upgrade for the company’s ecommerce site and app, and a revamp of all branded assets.
The new brand identity is a reflection of the company’s recent transformation into a full service supplier. One of the fastest growing dental suppliers in the United States, Darby has invested in a number of growth initiatives in the last three years, including the addition of a capital equipment division; a surgical division; expanded Darby Brand offerings; an exclusive partnership with Dental Fix Rx to provide on-site equipment service; and Darby TechForce, the company’s new technology services arm. Most recently, Darby acquired the dental supply division of West Coast-based distributor SmartPractice, secured a new, larger lease for its Coral Springs, FL location adjacent to I-95 in Deerfield Beach, and is currently in the process of expanding its state-of-the-art Reno, Nevada warehouse to double in size.
The company’s new tagline, “Where Supplies Meet Solutions” represents Darby’s robust portfolio of offerings and its commitment to providing meaningful solutions to dental practices of all sizes and specialties.
“Our ever-changing industry landscape requires a more modern, solutions-focused way of operating,” remarked Michael Caputo, president of Darby Dental Supply. “Our transformation has been continuous over the last few years, and it is time that our outward image reflect our internal growth and commitment to our customers.”
Darby’s new advertising campaign will debut throughout September, followed by the launch of the updated website and mobile app, both which have been redesigned to reflect Darby’s new look. The company also plans to unveil new packaging for its extensive Darby Brand line of products throughout 2019.
About Darby Dental Supply
Darby Dental Supply, LLC, is one of the largest dental distributors in the United States, shipping over one million orders each year. Headquartered in Jericho, NY, the company was founded in 1948 and has seven sales offices and three fully-automated distribution centers strategically positioned across the country. With over 50,000 products in stock, Darby services the general practitioner as well as numerous specialties. In addition to Darby’s supply vertical, the company also hosts a technology services division (Darby TechForce®), a capital equipment division, a surgical division, equipment repair services (through an exclusive partnership with Dental Fix RX), and a full line of private label products.