Septodont, the Global Leader in Dental Pain Management, announces a new strategic alliance with Importaciones Dental Universitario (IDU) based in Cali, Colombia.

Importaciones Dental Universitario (IDU) was founded in 1996 by Abraham Paramo. IDU's business model began as supplying high quality imported dental products that were focused at the university level customer. This brought greater awareness into the Columbian dental community for premium products. Today, IDU is one of Colombia's largest overall importers and resellers of dental products. 

The Septodont & IDU alliance represents a key opportunity to launch the Septodont product line into a country that has been challenging to penetrate. With the ultimate goal of organically helping IDU to build on their early business successes, the newly formed alliance represents the perfect scenario for both organizations to expand their presence and expertise in Colombia.