Premier Dental Products Company, a leading provider of innovative dental products, today announced it has implemented a campaign to evolve the company and its brand with the goal of connecting with the oral health professional in a more comprehensive and meaningful way. The company is focused on creating “inspired solutions for daily dentistry” by embracing four pillars: forging deep connections with dental professionals; pursuing meaningful innovation of dental solutions; delivering solutions with proven effectiveness and undeniable success; and providing products that set the standard for the industry. Embracing these four pillars has uniquely positioned Premier Dental for future growth.
“Premier Dental Products Company delivers the best products to dental professionals, and we are proud of our reputation as a trusted provider of excellent solutions,” said Julie Charlestein, President and CEO, Premier Dental Products Company. “We are focused now on developing our company to continue to meet the needs and exceed the expectations of today’s dental professionals and their patients, by forging closer relationships with our customers and continuing to deliver inventive solutions.”Charlestein took over as CEO and President of Premier Dental in April 2016. Since then, she has been working tirelessly towards the goal of evolving the company to meet the needs of the current marketplace in new and effective ways.
Charlestein has undertaken a number of initiatives to bolster brand awareness, further boost Premier’s reputation for quality and state-of-the-art solutions, and continue to reach out to dental professionals to build lasting relationships. Premier has invested in innovation for new products and sought out new channels for communicating with customers, including podcasts, webinars and educational seminars. These and other investments are raising the profile of Premier Dental and forging deeper relationships with dental professionals that will uniquely position Premier Dental for future strength.
Premier is a family-owned business, founded in 1913 and led by the Charlestein family for four generations. With product sales in 75 countries, Premier Dental is one of the most trusted names in dentistry, and its products can be found in dentists’ offices around the world.
For more information visit www.premusa.com.