Aurum Joins the DSD Community

Posted on May 17, 2016

 The Aurum Group® announced their partnership with Dr. Christian Coachman, the original mastermind behind the Digital Smile Design (DSD) concept, and DSD as an Official DSD Certified Laboratory.

Imagine, as a dentist, if you had the ability to visualize your patient's smile from the desired outcome forward instead of guessing what your final restoration will look like once placed. Now imagine, as a patient, knowing exactly what each type of possible treatment proposed will look like before it's completed.

The Digital Smile Design Concept (DSD) (www.digitalsmiledesign.com) assists in making this a reality by capturing the unique essence of the patient's existing smile through an intuitive and guided clinical approach and creating a custom smile design that is as individual as they are. Clinicians are able to show the patient a preview of the prosthetic result, while giving technicians all the necessary information to complete the restorations. The result – a more natural, emotional and artistic smile.

At the same time, DSD completes that smile more efficiently and precisely through innovative digital technology employed by clinician and laboratory alike. DSD:

  • Improves the Smile Design process and transforming the patient into a co-author of his/her own new smile.

  • Develops a Communication protocol that facilitates real and daily Interdisciplinary Dentistry.

  • Increases the perceived value of a dental treatment and consequently case acceptance through an Emotional Dentistry approach.

  • Integrates technology to generate efficient and predictable clinical procedures.

DSD is a proven, step-by-step methodology, having been used for almost a decade by top dental technicians and dentists in order to improve the quality of esthetic dental treatments. This concept has been taught to more than 25,000 dental professionals worldwide, is being applied daily as a state-of-the-art patient centric approach, and has been cited as a scientific concept in numerous peer-reviewed articles.

Contact your closest Aurum Group Dental Laboratory location or call 1-800-661-1169 (email to aurum@aurumgroup.com) for full details on the Digital Smile Design (DSD) concept today!


Example of Pre-op photo and DSD-created motivational mock-up.


Actual restorative result. Dentistry by Dr. Manuel Nanni, DDS, MD.


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