Straumann Launches Legend Campaign

Posted on February 1, 2016

Andover - Straumann has launched the #StraumannLegend campaign, in which material and surface technologies of Roxolid® and SLActive® combine with a tapered design for strength and ossoeintegration properties. 

In this campaign, the legend of King Arthur and the sword of Excalibur is put to the test as he initiaties his quest to remove the sword from the stone. Despite his exceptional strength, the sword remains firmly entrentched in the stone - much like the high tensile strength1 and faster osseointegration2  of Roxolid and SLActive that define the Bone Level Tapered Implant which is designed for a strong, long-lasting solution for dental implant therapy. 

The video clip is the cornerstone of an awareness campaign to underline the strength and reliability of the Straumann Bone Level Tapered Implant. Together with the supplementary clinician testimonial videos, scientific reports, a social media engagement tool, and a special introductory offer, the video can be found at

Strength and Speed

Tapered implant sales in North America will grow quickly at a CAGR of approximately 12% through 2022, and they will account for more than 85% of unit sales by the end of the forecast period (2022). The integration of a tapered implant design is a natural extension of the company’s implant line. The Straumann Bone Level Tapered implant is designed to provide primary stability and flexibility in challenging clinical and anatomical situations. Straumann’s SLActive® implant surface offers fast osseointegration and reduced healing times from 6 to 8 weeks to 3 to 4 weeks2. As a result, secondary stability is achieved faster and the patients overall treatment time can be shorter. 

This scientifically proven implant technology is complemented by a diverse prosthetic portfolio of abutments and customized bars. The corresponding expansion of Straumann’s prosthetics portfolio for CARES® Advanced Fixed Bars delivers the treatment team a solution for immediate, fixed hybrid dentures, Straumann® Pro Arch. 

Restoring Confidence

Arjan Haverhals, VP of Customer Marketing and Education, Straumann North America, commented: “Our goal is to go beyond products and not only create smiles for patients, but restore their confidence and significantly improve the quality of their lives.  #StraumannLegend is more than a campaign motto – our products have been at the forefront of the dental implant industry for sixty years.  It’s a testament to the science and rigorous quality control behind our products and as importantly, to our employees who work tirelessly to deliver the best products and solutions for our customers who have confidently trusted us with their patients for so many years.  When you choose Straumann – as an employee, or as a customer – the journey to becoming a #StraumannLegend begins.  We could not be a global leader without the strength and support of our customers and employees.  It truly is a legend”

Outgoing orders beginning in mid-February will feature a “Flat King Arthur” and customers are encouraged to tag Straumann in Facebook, and Twitter posts via #StraumannLegend to participate in the campaign and join the company in this exciting initiative.  

© 2019 AEGIS Communications | Privacy Policy