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Survey: Dental Health Ranks High Among Boomer Generation

Posted on Wednesday, October 9, 2013

CINCINNATI--(BUSINESS WIRE) -- According to a recent survey conducted byCrest®and Oral-B®Pro-Health®For Life™and AARP,dental healthranks in the top three medical concerns among the 50+ population. A full three-quarters of respondents (75%)said, “compared to my overall health concerns, my dental and oral health care is very important.” This finding is part of the Pro-Health For Life and AARP survey, conducted in a joint effort to better understand the attitudes of the 50+ population regarding oral health, and to help identify opportunities to educate and raise awareness of the importance of oral care.

The survey found that older adults are concerned with their oral health and aware of the importance of maintaining it, with 74%of the respondents indicating that theyvisited a dentist or dental professional for treatment at least twotimes per year. Additionally, the survey found that this group also recognizes that aging may affect their oral health and as a preventive measure they are incorporating healthy habits, such as visiting their dentist regularly. In fact, 78% of those surveyed responded that they visit a dentist or dental professional for treatment the same or more versus 10 years ago.

Despite their awareness and proactive health measures, for many older adults there are still areas of improvement. While many believe they are doing everything right to protect their smiles, they do not realize the importance of maintaining a full oral care routine. The survey found that: 60% do not use mouthwash daily; 47%do not floss daily; and 34%only brush once a day.

These findings indicate there are opportunities to help educate and improve the oral health of this age group.

“As adults age, it is critical that they continue to maintain a rigorous oral hygiene regimen,” says Ann Ross, RDH, Mobile Dentistry of Arizona. “This should include regular professional dental cleanings and using products that address their oral health needs.”

The concept for the survey began in September when Crest and Oral-B Pro-Health celebrated Healthy Aging®month at the AARP Life@50+ National Event & Expo in New Orleans, LA.

About the Survey

The survey conducted by AARP included 25 oral care related questions that were administered to the AARP Media Sales Consumer Panel members between the ages of 48-66 and 67 and over. The two groups were identified as Boomer (48-66) and Mature (67+) with a total of 503 respondents.

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