FRISCO, Texas, June 4, 2012 /PRNewswire/ -- In a lead up to the 21st Annual Meeting of the American Association of Dental Sleep Medicine, the largest US convention of dentists specialized in the treatment of sleep disordered breathing conditions with oral appliance therapy, to be held in Boston, Mass., June 7-9, SomnoMed Limited announced the formation of a strategic partnership with Benco Dental, the largest privately owned, full-service dental distributor in the United States, with more than 30,000 customers and over 400 sales representatives, coast to coast.
As part of this partnership, SomnoMed will work with Benco Dental and its representatives to keep customers up-to-date on the latest developments in dental sleep medicine through in-person and online seminars with the SomnoMed Academy. Benco Dental customers will have access to SomnoMed's extensive range of products and services including: SomnoDent® apnea therapy, SomnoMed Health Claim Support Line, SomnoMed MATRx™ and SomnoBrux™.
"Our partnership with Benco Dental is significant and uniquely positioned," said Ralf Barschow, Chief Executive Officer of SomnoMed. "Working with Benco Dental will help us directly reach dentists who are interested in learning more about dental sleep medicine and want to know how they can effectively incorporate it into their practices."
"Incorporating dental sleep medicine is of high interest to our customers treating a serious health risk that affects more than 20 million Americans," said Paul Jackson, Vice President of Marketing, Benco Dental. "By partnering with SomnoMed, we are meeting our customers' needs with an extensive range of products and services from a trusted source."