PARSIPPANY, NJ, July 10, 2013 – Increasing awareness of the importance of proper oral health and hygiene and its link to overall health and the mainstreaming of esthetic dentistry are resulting in a vibrant market for professional oral care products. With the American Dental Association’s educating and increasing awareness among Americans regarding their oral health, the market for professional oral care products is more pertinent than ever.
Identifying the importance and yet inadequately assessed professional oral care market, internationally recognized market research and management consulting firm Kline & Company is announcing the undertaking of a comprehensive study, Professional Oral Care USA, providing authoritative and granular data on the professional oral care products used and sold to consumers through professional dental practices. The report will fill the holes within marketers' understanding of trends and the components of change behind them.
Based upon extensive primary and secondary research with marketers and dental distributors along with structured interviews with dental professionals, this report will allow marketers to confidently update their strategic and tactical plans. Laura Mahecha, Kline’s Healthcare Industry authority, notes, “Successful marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies. This timely research will allow first-hand insights from dental professionals about categories/brands and reveal dental professionals’ unmet needs for professional oral care products.”
This exclusive edition will provide a combination of dental professional insights and market size data and market trends on professional oral care products across major therapeutic indications including caries, sensitivity, perio/gum health, and whitening. The report will include in-office vs. take-home use of these products. This report will exclude consumer oral care products sold at mass retail outlets, such as drug stores, mass merchandisers, food stores, warehouse clubs, online, and other retail outlets.
Subscribers to Professional Oral Care USA report will benefit by accessing a comprehensive, independent source of information and insights on the U.S. professional oral care market, and accurate sales data through professional outlets based on primary research with knowledgeable industry participants. In addition to being a source of valuable competitive information and intelligence, the research will identify potential acquisition candidates within the professional oral care market.