Organizers Prioritize Safety for IDS 2021

Posted on July 20, 2020

The International Dental Show (IDS) remains scheduled for March 9-13 at Koelnmesse in Cologne, Germany, according to a news release from show organizers.

“In the past few months, we developed a comprehensive concept for restarting trade fairs in Cologne based on extensive processes and close cooperation with all the relevant authorities,” Oliver Frese, Managing Director of Koelnmesse, says in the release. “IDS will also use this concept to provide new inspiration for the dental business. We have created a secure communication platform where experts, enthusiasts, and decision makers from a wide range of areas can come together in order to explore new, sustainable avenuees for the dental industry.”

For Mark Stephen Pace, Chairman of the Board of the Association of the German Dental Industry (VDDI), IDS 2021 will also be the decisive kickoff for a new start after the coronavirus crisis.

“The international industry is looking at IDS 2021 with high expectations,” Pace says in the release, “because it plays a significant role in successful crisis management, especially with regard to the personal exchange of strategies in the various markets and regions. Only through direct dialogue can you examine your own needs and positions and analyze a reorientation, also in terms of value chains.”

The show will be held in compliance with local ordinances, the release says.

“The focus of a trade fair is on personal face-to-face contact,” the release says. “In order to make this networking as safe and successful as possible, Koelnmesse has developed a host of measures in accordance with the provisions of the corona protection ordinance of the state of North Rhine-Westphalia and in close coordination with the authorities in Cologne. These measures work together seamlessly and regulate interaction at the trade fair. Our goal is to ensure the highest degree of professional safety and create an environment in which industries and business can grow again. Koelnmesse has compiled its measures to protect exhibitors and visitors under four sections entitled SHOW SAFE, MEET SAFE, STAY SAFE and VISIT SAFE. These measures regulate safe interaction at the trade fair and ensure that exhibitors and visitors can once again meet in a relaxed manner. IDS therefore offers plenty of possibilities and room for spreading large numbers of participants out safely over the corresponding areas.

“Koelnmesse’s digital signage system offers a further advantage. Planning the stands with larger floor areas will ensure that minimum distances can be maintained. As a result, the number of visitors at a stand will not be limited, provided that a minimum distance of 1.5 meters can be observed. At the same time, the distribution of trade fair participants and flow of visitors will be monitored and, if necessary, regulated with suitable technical devices. The safety concept for the upcoming IDS also includes restricting the ticketing system exclusively to online tickets and fully registering all participants to ensure traceability. Koelnmesse will review the security concept on a regular basis and adapt it to the latest conditions accordingly.”


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