Mr. Berendes, who is an existing member of Kulzer’s Board of Management, had been responsible for sales, customer service, and marketing as the company’s Chief Sales Officer since 2016. Prior to joing Kulzer, the Canadian native enjoyed a successful career in various sales, marketing, and finance management positions for a number of renowned healthcare companies.
As CEO, Mr. Berendes’ knowledge of both Kulzer and the dental industry will enable him to lead the company’s focus on supporting customers in optimizing the workflows in their dental offices and laboratories. Another key objective is a faster time to market for product innovations. “We will further develop our vision to be the lifetime partner of our customers,“ he said. “We will focus our innovation on those areas that maximize productivity gains for dentists and dental technicians and create the solutions and services that help our customers restore patients’ oral health.”
The new CEO will also strive to expand the company’s business in the Middle East, South America, and Asia, as well as the Kulzer Service offering. “I’m proud of what we have achieved already and we will continue to grow,“ he added.
Mr. Hayashida, in his new position as Senior Executive Vice President, will be responsible for legal, regulatory affairs, quality, and global safety management. In addition, he will play an important role in maximizing the potential synergies that exist between MCI and Kulzer. Part of the management team of Kulzer North America since 2017, Mr. Hayashida has been with MCI since 1989 and has a degree in Chemical Engineering. He has held a number of different international management assignments within the MCI Group, with the majority being US-based.
Also new on the board of management is Stefan Klomann, who will join the company on July 16 as Chief Marketing Officer. Previously, he held various senior leadership positions at leading dental companies, and has many years of experience in marketing.
The open position of Chief Sales Officer will also be assigned soon. Unchanged members of the Board of Management are Chief Human Relations Officer Andrea von Popowski, Chief Operating Officer/Chief Strategy Officer Andreas Bacher, and Chief Finance Officer Clemens Höß.
For customers, however, nothing changes on a daily basis. Their contacts remain the same and the Kulzer North American management team is not further affected.
