Dentsply Sirona has established a new Lab Strategic Business Unit (SBU) incorporating the Laboratory CAD/CAM business with the Dentsply Sirona Prosthetics material business. The SBU Lab has come into operation as of February 1st, 2018.
The new SBU combines the strengths of the Prosthetics and Laboratory CAD/CAM businesses, offering dental solutions as a one-stop shop. By combining all lab elements, Dentsply Sirona creates three strategic platforms: Equipment, Fixed, and Removable Materials, each continuing to remain in their respective locations. With its focus on integrated solutions, Dentsply Sirona will further connect labs with digitally equipped dentists through the Sirona Connect Portal.
“We are creating one global customer-centric lab business unequalled in terms of competence, equipment, and material expertise. No other dental company can match this combined capability like we do,” explains Thomas Leonardi, Group Vice President Dentsply Sirona Lab. “For me and my team this is a natural step; it allows us to build up a perceptible and significant lab competence, focusing on our lab partners. We have already seen the advantages of such a cooperation in the US business, where our US commercial group has already formed and continues to drive our lab sales synergies by offering the full range of products.”
The new SBU concentrates the entire portfolio for laboratories and enables technicians to handle the entire laboratory workflow with Dentsply Sirona products and solutions. “By bringing our organization closer together, we will encourage more collaboration and the development of better, safer, and faster solutions which will truly add value for our lab partners, their dentist customers, and ultimately the patient,” Leonardi added.