Inside Dental Technology
December 2018
Volume 9, Issue 12

New Manufacturer-Direct Pricing for Glidewell Direct’s BruxZir® Milling Blanks


An inside look at a major development

Glidewell Direct recently revealed that, effective December 1, 2018, it will be the exclusive distributor of BruxZir® Solid Zirconia Milling Blanks, allowing dental laboratories to purchase the dental zirconia at substantially reduced, manufacturer-direct prices. Inside Dental Technology spoke with Christy Flesvig, director of sales and marketing at Glidewell Direct, to learn more about this change and what it means for dental laboratories.

Inside Dental Technology (IDT): Glidewell Direct recently made a big announcement about BruxZir® Milling Blanks. Can you tell us about that?

Christy Flesvig: Yes, we’ve just announced that Glidewell Direct is now the exclusive distributor of BruxZir Milling Blanks in the US.

IDT: What does this mean for dental laboratories, and why did you decide to stop selling BruxZir Milling Blanks through other distributors?

Flesvig: By selling directly to laboratories, we can offer BruxZir at wholesale, manufacturer-direct prices, which lowers the cost of our milling blanks by 25% to 46%. We’re well aware of the challenges and price competition the dental laboratory industry is facing, and we believe these cost savings can help give laboratories a boost as they look to grow their businesses.

IDT: There are so many great options out there for dental zirconia. Why should dental laboratories go with BruxZir Solid Zirconia?

Flesvig: We certainly realize that the market has been flooded with dental zirconia options since the original BruxZir Solid Zirconia came out in 2009. But there are several key advantages that make BruxZir the best choice for dental laboratories. First, BruxZir is the zirconia that dentists request by name, so dental laboratories can do a lot of good for their businesses by offering restorations fabricated from the dental zirconia that clinicians know and trust.

Secondly, BruxZir is the most studied and clinically verified zirconia on the market. In fact, the Clinicians Report® recently published a study showing a 0% fracture and 100% survival rate after eight years of clinical evaluation.* The report also found that BruxZir Solid Zirconia best meets the seven sought-after characteristics of TRAC research.

Now, with our new manufacturer-direct distribution model, laboratories have the opportunity to significantly lower their material costs and offer dentists the most proven and well-known dental zirconia on the market.

IDT: Where can laboratories find more information on the new pricing?

Flesvig: Dental laboratories can call 888-303-3975 to speak with one of our knowledgeable customer support representatives. You can also take advantage of the new pricing at glidewelldirect.com, which offers a streamlined shopping experience and has been updated with the latest product information, resources, and clinical research and documentation.

*Clinicians Report® is an independent, nonprofit, dental education and product testing foundation, Clinicians Report®, November, 2018. For the full report, visit BruxZir.com/8-year.

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