Inside Dental Technology
March 2013
Volume 4, Issue 3

Pushing it to the Max with IPS e.max®

Keep your patients beautiful and confident with a new smile

Ivoclar Vivadent is a leading international manufacturer of high-quality materials used in dentistry—including complete systems for both the dentist and the laboratory. The company offers a full range of products for cosmetic, preventive, restorative, and prosthetic dentistry in more than 100 countries. Throughout its history, Ivoclar Vivadent has been dedicated to developing and supplying innovative products. The company philosophy is based on passion, vision, and innovation to have its 2,500 employees focus their attention to anticipate the needs of tomorrow’s market and to continually challenge every product and process to find better, more effective and efficient solutions.

IPS e.max® is the leading all-ceramic material used in dentistry today. With nearly 10 years of clinical evidence to support its tremendous success rates including a 5-year clinical performance report conducted by The Dental Advisor, IPS e.max is the versatile metal-free material for veneers, crowns, bridges, or implant restorations that create beautiful, healthy smiles. For maximizing smiles, it’s IPS e.max.

• IPS e.max restorations are ideal for correcting:
• Discolored or stained teeth
• Crooked teeth
• Chipped or cracked teeth
• Decayed teeth
• Older dental work containing metal
• Shape or form of teeth
• Many other issues

The IPS e.max concept comprises both an innovative lithium disilicate glass-ceramic (LS2)—suitable mainly for single-tooth restorations—and a high-strength zirconium oxide for long-span bridges. One single layering ceramic for the entire system enables a uniform layering diagram and precise shade match.

The IPS e.max all-ceramic system covers all indications ranging from thin veneers to 12-unit bridges. Restorations made of IPS e.max demonstrate both high esthetics and high strength.
Dental professionals may choose the suitable all-ceramic material in accordance with the indication and the required strength. For all single-tooth restorations in the anterior and posterior region, lithium disilicate (LS2) is the material of choice for highly esthetic results. For larger restorations, such as posterior bridges that are subject to high masticatory stress, restorations supported with the IPS e.max ZirCAD zirconium oxide ceramic are indicated.

Ivoclar Vivadent

800-533-6825 // www.ivoclarvivadent.com

Smile to the Max

The new www.smiletothemax.com website is an additional comprehensive resource for dental laboratories and clinicians which also helps
educate consumers, leading to better patient acceptance. The website includes information about IPS e.max with links to resources, a before and after patient image gallery, success stories, what patients can expect, and frequently asked questions. Ivoclar Vivadent believes in the philosophy that educating consumers will attract more patients to the practice. Consumers can access easy-to-understand information about IPS e.max and view nine patients who have transformed their own smiles and lives with IPS e.max. This website shows today’s dental consumers that it has never been easier for them to have the attractive and healthy smile they have always wanted.

Smile to the Max visitors learn all about IPS e.max, which can help improve smiles anywhere from fixing discolored or stained teeth, to correcting crooked, chipped, or decayed teeth and much more. Smiletothemax.com explains the treatment process from start to finish, which can involve changing as little or as much as is desired, depending on how patients want to maximize their smile.

“The Smile to the Max website is a wonderful resource for our dentist and laboratory partners,” said Dr. Michael Gaglio, Vice President of Marketing for Ivoclar Vivadent.  “They now have the opportunity to help educate patients on the benefits of IPS e.max.  Now is a great time for patients to consider upgrading their smile, and the Smile to the Max website provides all of the information and motivation that patients need in order to take the first step.”

Visit the IPS e.max “Download Center” at dentalaegis.com/go/idt348 for PDF brochures, instructions for use, and other supporting information for dental professionals.

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