Inside Dentistry
April 2016
Volume 12, Issue 4

SIROWORLD: The Ultimate Dental Meeting

Dentsply Sirona, Inc., The Dental Solutions Company™, will host the most anticipated and cutting-edge dental event of the year when SIROWORLD: The Ultimate Dental Meeting kicks off for the first time on Aug. 11 at the Rosen Shingle Creek Resort in Orlando, Florida. At SIROWORLD, thousands of doctors are expected to congregate and learn from industry-leading clinicians and influential business icons during the three-day educational festival, closing on Aug. 13.

SIROWORLD combines groundbreaking general sessions, track-specific and innovative breakout sessions, unsurpassed entertainment and unlimited networking opportunities to form the ultimate dental meeting. The first event of its kind, SIROWORLD was designed to not only attract dentists practicing or interested in CEREC, but to also shine a spotlight on all aspects of digital dentistry, including CAD/CAM (CEREC), extraoral and intraoral imaging, implantology, orthodontics, endodontics, hygiene, restorative dentistry, lab, practice management and much more!

Similar to previous events, such as CEREC 27 and a half and CEREC 30, attendees have the option to choose and attend which breakout sessions best suit their professional needs, or attend a blend of breakouts for a balanced and more generalized SIROWORLD experience. On the 95,000 square-foot trade show floor, top vendors and exhibitors will have the opportunity to showcase the latest and greatest in dental products and services to SIROWORLD’s enthusiastic attendees.

Providing the best that digital dentistry has to offer, Dentsply Sirona has enlisted and confirmed some of the industry’s top-notch clinical speakers, including Tarun Agarwal, DDS; Todd Ehrlich, DDS, FAGD; August de Oliveira, DDS; Mike Skramstad, DDS and many more!

“Education is the top priority at SIROWORLD; therefore, selecting the perfect thought leaders to engage our event attendees is of the utmost importance,” said Dentsply Sirona’s Director of Clinical Affairs and SIROWORLD Dr. Michael DiTolla. “SIROWORLD speakers are selected for their fresh and innovative ideas. We want to provide our attendees with new and state-of-the-art clinical education while connecting them with elite thought leaders from extensive scientific and medical backgrounds.”

For the inaugural SIROWORLD event, entrepreneurial business tycoon, founder of Virgin Group, branding expert and staunch philanthropist Sir Richard Branson will deliver a legendary keynote address on Friday, Aug. 12, to what is sure to be an enamored crowd of technology-driven attendees. Recently, Branson introduced the spaceship VSS Unity, part of Virgin Galactic (a division of Virgin Group), the world’s first commercial spaceline.

“We are ecstatic to welcome a pioneer such as Sir Richard Branson to the SIROWORLD stage,” said Director of Marketing for Clinical CAD/CAM Ingo Zimmer. “His philanthropic efforts, sovereign success and technological strides cast him as the ideal candidate to deliver the keynote address to SIROWORLD’s technology-driven participants.”

In addition to the super-business magnate, Dentsply Sirona announced to a crowd of more than 1,500 people at the SIROWORLD Superheroes of Dentistry party at the House of Blues during the Chicago Midwinter Meeting that OneRepublic will captivate audiences with a performance in Orlando. The American pop-rock and Grammy nominated band will perform a live concert for SIROWORLD attendees on the evening of Friday, Aug. 12, at the Rosen Shingle Creek Resort during the event’s planned evening activities.

“Dentsply Sirona continuously strives to deliver the best of the best to our event attendees,” Group Senior Vice President for the United States Commercial Organization Michael Augins said. “We set the bar high with a musical performance by Train at the legendary CEREC 30th Anniversary Celebration in September, and we’re looking forward to another outstanding performance by the hugely talented band, OneRepublic!”

As per tradition, Dentsply Sirona will close SIROWORLD with an epic closing party on Saturday evening, Aug. 13. At this time, Dentsply Sirona cannot release the details of the closing party, but you won’t want to miss it! Theme and celebrity entertainment will be announced presently.

SIROWORLD is offering Early Bird pricing for those who register for the three-day educational festival before May 31. Doctor registration is $1,695 (regularly $1,995), and staff/spouse/guest/technician registration is $995 (regularly $1,295) and is buy three, get one free.

VIP tickets are also available for SIROWORLD. Early Bird specials start at $2,195 for doctor registration (regularly $2,495), and $1,495 for staff/spouse/guest/technician registration (regularly $1,695). VIP tickets include reserved seating and upgraded dining options as well as special admission to SIROWORLD entertainment events.

For details on the Rosen Shingle Creek Resort and to reserve your room, please call 407-996-6338 or email reservations@rosenshinglecreek.com. But hurry! These rooms will book quickly as this is where all of the SIROWORLD events take place!

At SIROWORLD, Dentsply Sirona can provide dental professionals—both national and international—the opportunity to gain new ideas and innovative means to better build and manage their practice. This annual event encourages progressive and forward-thinking individuals to expand their knowledge of Dentsply Sirona’s technologies, equipment and consumables.

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