Inside Dentistry
Jul/Aug 2007
Volume 3, Issue 7

Industry Insider

Keating Dental Arts Goes Full Service

Keating Dental Arts (Irvine, CA) has expanded its dental laboratory to include removable services. The addition uses state-of-the-art equipment to produce dentures, partials, nightguards, mouthguards, and other implant-related services.

“After numerous requests from our dentists, we felt the time was right to add a denture department. With the addition of Ron Baggott, CDT, to our technical management team, we are highly qualified to meet all of our doctors' restorative requirements,” states Shaun Keating, president and CEO.

For more information, call 800-433-9833 or visit www.keatingdentalarts.com.

OSAP Announces Industry’s First Video Contest
The Organization for Safety and Asepsis Procedures (OSAP, Annapolis, MD) has announced a “YouTube” style contest for video clips that promote infection control in the operatory. Anyone can enter the I See IC Dental Reality Contest by uploading a video clip or photograph on the OSAP website. The video clips and images will be posted on www.OSAP.org, where visitors can vote for their favorites.

To enter the I See IC Contest, participants should prepare a video clip of up to 90 seconds in length that either captures good infection control procedures in action or unmasks the hazards of poor technique. Clips may be serious, humorous, or downright offbeat, as long as they get their message across. A link on the OSAP website will allow entrants to upload their video clips for consideration. The deadline for submissions is December 31, 2007. A panel of judges will evaluate the clips for scientific and creative merit. Prizes will be awarded both to the judges’ choice and the winner of the popular vote.

Contest rules and criteria for acceptable entries will be posted on the OSAP website. There is no charge to enter. All entries become the property of OSAP. For more information, go to www.OSAP.org.

Ultreo Inc and Seattle Study Club Announce Strategic Alliance

 Ultreo Inc (Redmond, WA) and Seattle Study Club (Kirkland, WA) have agreed to a 3-year strategic partnership in which Ultreo’s new ultrasound toothbrush, Ultreo™, will be the exclusive power toothbrush of the Seattle Study Club.

As the newest innovators in the power toothbrush category, Ultreo Inc is a natural partner for the Seattle Study Club, which is dedicated to furthering clinicians, comprehensive diagnosis, and treatment planning skills, and whose members pride themselves as being on the cutting edge of dentistry and early adopters of the most advanced, scientifically based technology.

As part of the 3-year partnership agreement, Ultreo Inc will sponsor problem-solving sessions for dental hygienists and other dental hygiene–related programs. Sales representatives for Ultreo will also be working at the grassroots level over the next 3 years to forge strong, educationally based relationships with the more than 5,000 dental offices that belong to the Seattle Study Club network.

For more information about the Seattle Study club, call 425-576-8000 or visit www.seattlestudyclub.com. For more information about Ultreo, call 877-4-ULTREO or visit www.ultreo.com.

Aetna Dental® Continuing Education Focuses on Connection Between Periodontal Disease and Overall Health

 Aetna Dental® (Hartford, CT) is offering a continuing education (CE) course to participating dentists on the relationship between periodontal disease and chronic conditions, including pregnant women and individuals with diabetes or cardiovascular disease. The course, titled “Systemic Conditions and Periodontal Disease,” offers dental practitioners three CE credits free of charge.

“Research showing that there is a correlation between chronic diseases and periodontal disease continues to mount, elevating the role of the dental profession in the management of overall health,” said Mary Lee Conicella, DMD, Aetna’s national director of clinical operations.

Aetna is offering the course following the implementation of its Dental/Medical Integration (DMI) program that combines educational outreach about dental care with enhanced dental benefits to members who are pregnant or have diabetes, coronary artery disease, or cerebrovascular disease. A study conducted by Aetna and the Columbia University College of Dental Medicine (New York, NY) found that high-risk individuals who sought earlier dental care lowered the risk or severity of their conditions and subsequently lowered their overall medical costs.

Through its relationship with Columbia, Aetna has introduced five continuing education courses that have focused on radiology, dental sealant application, fluoride, and the early diagnosis and treatment of tooth decay, and provided to dentists’ offices its work on tobacco cessation and dental/medical integration. Columbia also provides the content for Aetna’s dental education website, Simple Steps to Better Dental Health®.

Doctors participating in an Aetna Dental network can access the course by visiting www.aetnadental.com and clicking on “Continuing Education” (registration required).


The Dental Trade Alliance (DTA, Arlington, VA) has again sponsored an annual drawing for sales representatives promoting the DentaCheques book on behalf of the National Foundation of Dentistry for the Handicapped (NFDH). Each book sold was one entry into the drawing, while all proceeds fuel expansion of NFDH’s Donated Dental Services (DDS)™ program.

This year’s winner of the trip for two to an annual dental meeting is Karl Schoewe—field sales consultant from Sullivan-Schein Dental’s (Melville, NY) Wilsonville, Oregon branch, who will attend the American Dental Association’s 148th Annual Session in San Francisco with his son, Jonathan.

To learn more about NFDH, DDS, or DentaCheques, visit www.nfdh.org or call 800-366-3331. Use either method to order DentaCheques, or ask a Patterson Dental (St. Paul, MN), Sullivan-Schein, Benco Dental (Wilkes-Barre, PA), or Leventhal Dental (Scranton, PA) sales rep to add one to your next order.

VELscope® Wins Prestigious “Most Unique FirstLook Product 2007” Award

LED Dental Inc (White Rock BC, Canada) and its VELscope® Oral Cancer Screening System were recently honored by Reality Publishing (Houston, TX) with its “Most Unique FirstLook Product 2007” award.

“We are gratified to have VELscope honored by an organization that is so respected for its commitment to both protecting patients and serving the dental profession,” says Steven Semmelmayer, CEO and president of LED Dental Inc and its parent, LED Medical Diagnostics Inc. “Reality Publishing is well-known for its rigorous product evaluations, and for VELscope to be singled out from among so many other highly innovative products is great praise indeed.”

The Reality award comes less than two months after VELscope received expanded clearance from the FDA for its ability to help detect lesions that may not be visible under traditional white light examinations, including precancerous and cancerous growths, and its ability to help surgeons ensure that all targeted diseased tissue is successfully removed when excising cancerous lesions.

“It is our sincere hope that this prestigious award will further stimulate awareness of the growing incidence of oral can-cer, and of the need for annual oral cancer screenings for all patients over the age of 18," says Semmelmayer.

The award was presented by Dr. Michael Miller, president of Reality Publishing, to Mr. Steven Wick, western regional sales manager for LED Dental.

For more information, call 888-541-4614 or visit www.VELscope.com.

Materialise and BIOMET 3i Sign Cooperative Agreement for CT-Guided Dental Implant Placement and Provisionalization Solutions

In response to the growing market opportunity for dental implant placement using the benefits of computed tomography (CT) and the desire to accelerate patient provisionalization, BIOMET 3i (Palm Beach Gardens, FL) and Materialise Dental (Glen Burnie, MD) have entered into a cooperative agreement to offer clinicians and patients a new option for dental implant treatment. By using the combination of BIOMET 3i’s CT Guidance Instrumentation Kits in conjunction with Materialise’s SimPlant planning software and SAFE System SurgiGuides, clinicians will be able to attain a high level of treatment planning while placing BIOMET 3i implants in the preplanned positions in a precise manner. In some cases, the combined technologies will enable fabrication of provisional restorations in advance of the surgery, thereby providing patients with same-day surgical and restorative solutions.

For more information about Materialise, call 443-557-0121 or visit www.matealisedental.com.

For more information about BIOMET 3i, call 800-443-8166 or visit www.bimet3i.com.

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