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Swiss Curaden and the ITI Cooperate

Posted on Wednesday, November 2, 2022

Two networks are coming together that complement each other perfectly and will have a strong impact worldwide: The world's leading oral hygiene and prevention company Curaden, with roots in Switzerland, and the International Team for Implantology (ITI) are making common cause. They want to work more closely together in the areas of education and recognition. Curaden is already a leader in the field of prophylaxis with its own academy and original training concept.

Curaden, the globally active oral hygiene company based in Switzerland, is further strengthening its core competence in prophylaxis: After extensive and persistent investments in its own Academy, in education and in its own iTOP training concept, Curaden is going one step further and beyond its own company boundaries. Curaden has found an exciting new partner in the International Team for Implantology (ITI), a leading academic organisation promoting evidence-based education and research in implant dentistry. Together, the partners, who have signed a sponsorship agreement, want to make greater advances in prevention and care. For example, the so-called peri-implantitis is to be combated. This destructive inflammatory process can attack the soft and hard tissues surrounding dental implants and is responsible for much personal suffering and high healthcare costs.

Curaden is one of the first sponsoring partners in a new ITI initiative aimed at building longer-term relationships with a small number of companies in the industry. Curaden, a Swiss company operating in more than 80 countries, will work more closely with the ITI for an initial period of three years. The agreement will primarily cover ITI congresses and symposia, as well as the provision of education materials to the ITI community in its field of expertise. Curaden thus joins a select group of companies known as industry partners of the ITI.

"This global ITI initiative is based on a modular sponsorship approach that allows us to address the individual needs of our sponsors," said Charlotte Stilwell, ITI President. "It represents a mutually beneficial, longer-term commitment made by carefully selected companies that share similar educational and scientific evidence-based principles as the ITI. We are delighted to welcome Curaden on board."

"For Curaden, this new collaboration is a big step in the right direction," says Curaden owner and CEO Ueli Breitschmid. "It will further develop our global network and strengthen the power we already have as a unique player in the fight for prevention thinking. Maintenance is an important topic, also for the ITI - this is where we can put a lot of our know-how. We will benefit from each other especially in education and in the area of appearances and recognisability - and that worldwide."







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